This January, a high-fashion collaboration hits Dubai in a unique pop-up event at Mall of the Emirates. FRAME (Instagram), the iconic Californian fashion brand, teams up once again with the legendary Ritz Paris (Instagram) for an exclusive collection in partnership with Ounass (Instagram).
Running until January 22, the limited-edition pieces, which draw inspiration from both American sportswear and classic French style, combine timeless luxury and contemporary style.
For their fourth year working together, FRAME and Ritz Paris have unveiled a stunning 35-piece collection that brings together the best of both worlds. Inspired by the glamour of the jet-set lifestyle, the collection seamlessly blends chic American sportswear staples with French sophistication. Whether it’s a nostalgic polo sweatshirt or a silk scarf that takes you from beach to boat, each piece embodies effortless elegance.
At the heart of the collection is the trench coat – a timeless outerwear piece made even more luxurious with silk scarf lining and gold Ritz Paris buttons. Fans of the Ritz Paris Baseball Cap can choose from both cotton and suede variations, adding a touch of sporty chic to any outfit. The limited-edition selection includes cashmere sweaters, versatile cardigans, and classic sweatshirts, all designed to bring understated elegance to your wardrobe.
The Mall of the Emirates pop-up store is an immersive experience. Designed under the creative direction of FRAME’s co-founder Erik Torstensson, the space exudes chic minimalism with brushed metal walls, plush grey velvet furniture, and plants inspired by the Ritz Paris Hotel itself.
The exclusive FRAME x Ritz Paris collection is available for purchase at the Mall of the Emirates pop-up as well as Ounass, Bloomingdale’s at Dubai Mall, and Harvey Nichols. The collection can also be found at FRAME’s official website and Ritz Paris’ e-boutique, making this global collaboration accessible to customers worldwide.
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