FARFETCH (Instagram), the luxury fashion marketplace unveils an exclusive collection celebrating style, culture, and togetherness this Ramadan.
With Ramadan around the corner, the art of modest dressing takes centre stage once again. FARFETCH, the leading global luxury marketplace, is celebrating the season with a Modestwear campaign that redefines contemporary elegance. This exclusive edit highlights a carefully curated selection of styles from regional and international designers, featuring fresh neutrals, intricate prints, and timeless silhouettes. More than just a fashion moment, the campaign is a celebration of cultural heritage, creativity, and the spirit of togetherness.
At the heart of the campaign are two of the region’s influential fashion voices: Natasha Aris (@natashaaris) and Mohammed Alahbabi (@moalahbabi). Their presence embodies the modern expression of modest fashion, blending tradition with contemporary sophistication. Alongside them, six additional creatives lend their unique styles and perspectives, showcasing the beauty of self-expression during Ramadan.
FARFETCH’s Ramadan edit offers a refined selection of luxury modestwear designed to seamlessly fit every occasion. Whether it’s an effortlessly tailored suit, an opulent kaftan, an ethereal evening dress, or luxe loungewear, the collection prioritizes both elegance and comfort. The line-up features exclusive pieces from renowned designers, including Brunello Cucinelli, Burberry, Dina Melwani, Jean-Louis Sabaji, La DoubleJ, Oscar de la Renta, Shatha Essa, and Tuleen, ensuring a blend of global craftsmanship and regional artistry.
FARFETCH’s initiative seeks to highlight the values that define Ramadan—family, reflection, and unity. The content surrounding the collection is inspired by these themes, capturing intimate moments of connection and cultural appreciation. Through visual storytelling, the campaign seeks to inspire individuals to embrace modest fashion in a way that feels personal and empowering.
This exclusive Ramadan collection will be available through March, exclusively on FARFETCH.com.
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