In today’s creative landscape, music is no longer born in studios lined with plaques or through label-mandated collaborations engineered in boardrooms. It’s born in browser tabs, Discord servers, Twitch chats, and shared WeTransfer folders. Just ask Marwan Pablo.
In this new dawn of decentralized creativity, a 20-something producer with barely 500 followers at the time can score the full production credit on a surprise EP from Marwan Pablo, one of the Arab world’s most revered hip-hop artists. This is the story of EN7ERAF—an audiovisual statement that’s as much a reflection of Pablo’s sharp return as it is a portrait of the modern music-making process. And at its core is Hamadaboi, a young, mostly unknown beatmaker whose work caught the right pair of ears at the right time.
But it is not a story of luck. It’s about the frictionless nature of talent in the digital age.
Hamadaboi: The Talent No One Saw Coming
You know those moments where the room goes quiet, not because someone demanded it, but because someone earned it. That’s the effect Hamadaboi’s beats had on Karim Osman. A producer and creative in his own right, Osman wasn’t looking for the next big thing when he opened Hamada’s message. He was just live on Twitch, streaming music. Hamadaboi was tuned in as a viewer, and later on decided to send a message to Osman through Instagram DMs.
This kind of move usually goes nowhere. Countless hopefuls send DMs every day into the void of the internet. But Osman felt the earnest and pure nature of Hamada’s message and asked him to send over some beats. They weren’t flashy, but they pulsed with intent – minimal, eerie, and spacious. He knew he’d found something. More importantly, he knew who needed to hear it.
Enter: Marwan Pablo.
KLASS: The Engine, Not the Gatekeeper
Before becoming the connective tissue between Hamadaboi and Marwan Pablo, Osman was a producer first. That instinct—leading with sound, not strategy—is what sets KLASS apart from traditional agencies or management collectives. Formed as a hybrid creative engine, KLASS is about propulsion. Its mission isn’t to own the artist’s vision, but to accelerate it.
And that’s exactly what happened. Osman didn’t hand Pablo a contact card but a soundscape. He didn’t try to sell Hamadaboi. He let the music speak for itself. Marwan Pablo, notoriously selective, was immediately locked in. No back and forth. No brainstorming session. Just a green light.
The craziest part? Pablo and Hamadaboi never spoke. Not once. Every file, every tweak, every adjustment flowed through Osman and KLASS. It was a telepathic process held together by mutual trust and creative alignment.
‘EN7ERAF’
Dropped unannounced over Eid in four consecutive days, EN7ERAF was quite the pivot. Pablo, known for his dense lyricism and experimental flair, strips things down bare. Just four tracks produced entirely by Hamadaboi, each accompanied by its own video directed by Abanoub Ramsis.
The opener, “BONO,” sets the tone with eerie synths and a creeping bassline. Marwan Pablo’s delivery is surgical with bars that slices through the culture of virality with disdain. Visually, the video mirrors that mood: sparse, slightly dystopian.
“GHANIMA” ratchets up the tension. Pablo slips into full menace mode with bars that pulse with mythic finality. Ramsis’s visuals dive deeper into this feverish psychological thriller aesthetic: smoke, shadows, dim corridors.
Track three, “AURA,” is arguably the most potent. It lands like a whisper with the weight of a hammer. Bars that glide in with fury. There’s no build-up or crescendo—just a sniper’s precision.
Trust, Energy, and the New Creative Currency
When you talk to Osman about how it all came together, there is not a trace of ego to be found. He’s proud, yes—but mostly he’s grateful. Grateful that everyone involved, KLASS, Marwan Pablo and Hamadaboi, brought the right energy. “Hamada wasn’t chasing anything,” he says. “He just shared his work and trusted me with it. That made all the difference.”
And that’s the quiet magic of this story. There were no contracts, power plays, or marketing decks. Just talent, timing, and trust. Hamadaboi let the beats go. KLASS held them with care. Marwan Pablo recognized the alignment and delivered.
In many ways, it’s the inverse of how the music industry used to operate. Back then, you needed to know someone who knew someone. You needed to be visible in the scene. You needed co-signs, shout-outs, and a slow crawl up the gatekeeping ladder.
Now, you need to be plugged in, not to the industry, but to the moment.
Scenes Without Borders: A Global Shift
The story of EN7ERAF is not an outlier but part of a growing pattern. Consider how UK producer Mura Masa discovered PinkPantheress on TikTok and offered her beats that launched a career. Or how Yeat’s early success was fueled by Discord hype and YouTube snippets shared by fans. Even Playboi Carti’s rise hinged more on meme communities and underground forums than label planning.
What ties all of these together is a shift in gravity. The cultural centre is no longer centralized. It’s everywhere. Creativity doesn’t move up a ladder anymore, it ripples outward.
In this context, KLASS is a node in a much larger web. It exists not to direct creativity but to allow it to flow faster, freer. It’s what every scene needs now: not more gatekeepers, but more conductors.
A Final Reflection: What This Means for the Future
EN7ERAF is a signpost. That talent will always rise—but now, it does so through different channels.
For a young producer like Hamadaboi to craft a full project for Marwan Pablo, having never even spoken to him, is paradigm-shifting. It means that real music can bypass every traditional checkpoint and still arrive with full force.
EN7ERAF is a reminder that energy still matters more than algorithms. That intuition still trumps strategy. That the best music isn’t always loud but aligned.
And perhaps most importantly: that in this new creative era, being unknown is no longer a limitation. Because if your frequency is clear, the right people will find you.
Just ask Hamda hamada hamada.
For more stories from the new frontier of music, like this look at Marwan Pablo, Hamadaboi and EN7ERAF, dig into our archives here.
