Dior (Instagram) opens a new chapter for its most emblematic accessory with a campaign dedicated to the Lady Dior, photographed by David Sims. Shot in natural light across the gardens and ornate interiors of the Pavillon de Musique de la Comtesse du Barry, the imagery draws upon the refined codes of 18th-century France. These historical references echo throughout Jonathan Anderson’s first designs for the Maison, where heritage is never static, but is constantly reinterpreted through a modern lens.
The campaign brings together three of cinema’s most compelling voices, Mia Goth, Greta Lee, and Mikey Madison. Known for their singular presence and the depth they bring to their roles, the trio embody the Lady Dior with instinctive ease. Without artifice or theatricality, their portraits exude a quiet spontaneity that mirrors the bag’s own dual nature: timeless yet endlessly adaptable. In their hands, the Lady Dior becomes less an accessory than an extension of identity, reshaped by each wearer.
“The Lady Dior is one of the most iconic bags in history. I love that when you pair it with someone like Mia, Greta, or Mikey, it suddenly becomes something new,” explains Anderson. His words frame the campaign not as an homage to the past, but as a gesture toward renewal, one where the Lady Dior evolves from a symbol of heritage into a vessel for contemporary femininity.
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