In an era where trends vanish almost as quickly as they appear, Georges Hobeika (Instagram) takes a measured step back. With the launch of his Ready-to-Wear Spring/Summer 2026 collection, the Lebanese designer invites us to slow down and savour fashion as an art form, not a fleeting indulgence.
The collection is a deliberate rebellion against the churn of fast fashion. Each piece is designed with intention, shaped and refined until it feels complete, dictated not by the seasons, but by the quiet authority of craftsmanship. For Hobeika, style is not about racing through cycles, but about elevating moments of beauty into lasting expressions of individuality.
SS26 unfolds like a feast for the senses, defined by a palette both delicate and delicious. Vanilla whites and caramelised beiges mingle with raspberry pinks, while subtle flecks of black add depth and punctuation. The colours don’t demand attention, they invite it, softly drawing the eye to details meant to be admired slowly, as one might linger over a favourite flavour.
Georges Hobeika’s approach to ready-to-wear is rooted in dualities: sophisticated yet effortless, timeless yet alive. The pieces feel contemporary but not confined by passing dictates, allowing the wearer to move with a quiet confidence. This is not fashion meant to be consumed and forgotten; it is designed to be lived in, cherished, and remembered.
For Hobeika, SS26 is not a reinvention but a continuation, a new chapter in an ongoing narrative. Each collection builds upon the one before, deepening the house’s identity while pushing gently into new terrain. This is fashion as storytelling, where each season is less about disruption and more about harmony, about layering creation into a legacy of elegance.
Founded in 1995, the House has always been shaped by creative dialogue. Between Beirut and Paris, between father Georges and son Jad, the collections carry a conversation across generations. SS26 is another testament to this bond, proof that the, for Georges Hobeika, the future lies not in rushing forward, but in listening, refining, and embracing what endures.
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