The Week According to YUNG moves between legacy and launch, memory and momentum. Houses revisit their icons, from desert-bound Panthers to embroidered Bee Bottles, while new chapters unfold across fashion, fragrance, and design. Campaigns lean into portraiture and perspective, asking who holds the camera and who shapes the narrative. Retail expansions stretch from Riyadh to London, and regional storytelling takes centre stage with Ramadan edits and Middle East–focused releases.
Elsewhere, designers experiment with structure and symbolism, pleats becoming architecture, tailoring codes re-imagined as handbags, scent translated into snow. The through-line is intention: craft foregrounded, identity sharpened, and collaboration placed at the core.
From heritage Maisons doubling down on savoir-faire to emerging names scaling globally, the industry feels in motion, reflective yet forward-facing. This is a week where image-making blurs with authorship, gifting becomes ritual, and objects are designed not just to be worn or carried, but remembered.
Let’s dive into The Week According to YUNG.






























