Tommy Hilfiger’s show this past week was a sort of homecoming for the designer. As the rain gathered on the tin foil-covered catwalk, the Fall/22 collection was a tribute to his dear friend Andy Warhol, and his iconic New York City Factory. Hilfiger’s factory was reminiscent of Warhol’s, bringing together artists, musicians, and fashion. It was also the revealing of Hilfiger’s new TH monogram.
The Show
Hilfiger brought a curated cast of photographers, videographers, and artists to create live art at the show while allowing the audience full access to what goes on behind the scenes at these shows. The audience was given a view of the preparations that included make-up, hair, first looks and set designs. The curated cast of multimedia artists created content that was broadcast alongside the show through the Tommy Play experience.
“The fact that (Warhol) brought all different people together from art, fashion, music, entertainment, celebrity is very similar to what I’ve done and what I’m doing,” said Hilfiger.
Andy Warhol
Guests who arrived at the Tommy Factory were given an immersive experience through the phygitally created world. The set featured Mylar Balloons, a reference to Warhol’s Silver Clouds, that floated across the New York Skyline.
“I want things to be as varied and diverse as they possibly can,” Hilfiger said before the show. “I got that from Andy. I met him in the 80s. He brought me into the Factory, and he singlehandedly showed me how important it was to surround oneself with pop culture icons, which was very influential in moving my brand forward,” Hilfiger said before the show.
The collection
Hilfiger’s FW/22 collections opened with oversized silhouettes. Striped Polo’s, plumped up with volume were worn over trousers, while dramatic trench coats were paired with denim. Massive scarves provided an edge for other top-heavy offerings, and pants were rendered in baggy fits. Pieces from the collection were all branded with Hilfiger’s new monogram, which was designed by Fergus Purcell.
The collection arrived with both menswear and womenswear, and in between, some items see the two seamlessly converge. Classic oversized rugby shirts were repurposed as dresses, while bulky varsity jackets – multi-toned – were worn with skirts.
Hilfiger also featured some items from his collaboration with designer Richard Quinn – that brought a London edge to classic Americana. These items featured spiked leather jackets, thorned boots, and matching ensembles.
“This is modern prep, for all. An exclusive celebration of pop culture and creativity, across all worlds from IRL to URL – this is Tommy Factory,” Hilfiger said.
