The Ferragamo Fall-Winter 2023 campaign is a stunning embodiment of artistry and style, named “A New Renaissance” by the famed Florentine house (Instagram). In a tour de force that transcends time, Ferragamo merges classic imagery with modern couture, hinting at time honoured traditions and a forward-thinking philosophy.
For the campaign, Ferragamo joins forces with the esteemed Le Gallerie degli Uffizi to create a fusion of paintings from the annals of the 15th and 16th centuries with the avant-garde lens of visionary photographer Tyler Mitchell. The outcome is a visual symphony where time, culture, and creativity interlace with unparalleled finesse.
Creative director Maximilian Davis orchestrates a marriage of history and the present, masterpieces from days gone by become the ethereal backdrop upon which contemporary couture is brought to life. Each ensemble in the Ferragamo Fall 2023 collection is a composition – from metallic dresses that shimmer like constellations to the beguilingly sleek bag silhouettes, the sumptuous faux fur coats and their cocooned sophistication, to the sweeping elegance of the outerwear, and of course, the show-stopping allure of the Hug bag and resplendent gold sandals.
A cast of creatives and talents add of Ferragamo’s avant-garde vision. Jessica Stam, Anok Yai, Lina Zhang, Vittoria Ceretti, and Mona Tougaard, along with singer-songwriter Yasmina Dexter, unite in a crescendo of style and poise. Tyler Mitchell himself takes a bow before the camera, adding a meta layer to the narrative.
Davis linked the Renaissance, Florence, and Ferragamo, saying, “The Renaissance is an indelible essence within Florence, and Florence, an intrinsic essence within Ferragamo. As the house embarks on a new dawn, it was only apt to rekindle our connection with the birthplace of the Renaissance, and to channel the city’s artistic spirit as a muse to unveil our new collection.”
The New Renaissance campaign not only references the evolution of Ferragamo’s fashion, but also accentuates the enduring harmony between classical artistry and the exquisite world of modern luxury.
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