Gucci (Instagram) is ushering in the spirit of Ramadan with the unveiling of Gucci Nojum, a collection that embodies the elegance of the season, togetherness, and celestial wonder. Named after the Arabic for “stars,” Nojum draws inspiration from the interplay of light and shadow, mirroring the serene beauty of desert landscapes at dusk. The collection fuses tradition with modernity, offering a curated selection of handbags, footwear, and flowing silhouettes designed for effortless sophistication.
Set against a backdrop of vast sand dunes and an infinite night sky, Gucci Nojum tells a visual story of reflection and festivity. The campaign’s imagery captures the meditative essence of Ramadan, where the contrast between luminous hues and earthy tones evokes a sense of tranquillity and reverence.
Gucci reimagines some of its most iconic pieces for this special occasion. The Gucci Bamboo 1947, Jackie Notte, and Gucci Diana handbags take centre stage, crafted in iridescent leathers that shimmer under the light. These statement pieces are complemented by matching footwear, including the timeless Horsebit loafers and elegant Gucci Signoria slingbacks, perfect for transitioning from daytime gatherings to glamorous evening iftars.
The collection extends beyond accessories, introducing flowing, lightweight silhouettes for both men and women. Rich in warm, earthy tones, these pieces evoke a seamless harmony between past and present, tradition and innovation. The colour palette echoes the natural beauty of the desert—golden sands, twilight blues, and moonlit silvers—transforming everyday dressing into an art form. Designed for moments of togetherness, the Gucci Nojum collection offers a refined yet celebratory wardrobe ideal for Ramadan nights and Eid festivities.
Whether you’re looking for the perfect gift or a luxurious piece to elevate your Ramadan wardrobe, this collection perfectly represents the essence of the season.
Gucci Nojum is now available in select stores worldwide and online at www.gucci.com.
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