Prada’s (Instagram) Spring/Summer 2025 womenswear campaign, “Acts Like Prada” is here, and it’s a transformative masterpiece. Starring the ever-enigmatic Carey Mulligan, the campaign explores the layers of identity, individuality, and the ceaseless reinvention that define both the actor and the iconic brand. Captured through the lens of Steven Meisel, the campaign is a vivid celebration of the shifting and multifaceted nature of modern womanhood, as interpreted through the Prada philosophy.
Fashion is more than just clothing, it’s a tool for transformation. In Prada’s latest campaign, Carey Mulligan embodies this idea, morphing into a series of distinct personas. Each look, each expression, each moment captured by Meisel feels like a dive into a different story. Each appearance is unique, the approach new, the style fresh. Mulligan’s ability to seamlessly transition between characters mirrors Prada’s ever-evolving aesthetic — bold, unpredictable, and endlessly intriguing.
Acts Like Prada builds on the brand’s Fall/Winter 2021 mantra, “Feels Like Prada”. This time, it delves deeper into the performative nature of identity and fashion. Mulligan’s portrayals focus on living and embodying alternate realities. Prada’s creations become catalysts for change, reflecting the power of clothes to shift perceptions — both ours as viewers and Mulligan’s as a performer.
Every portrait tells a story of duality: a single individual embodying countless narratives. This interplay of contrasts — familiar yet transformed, singular yet plural — captures the essence of Prada. Like humanity itself, the House defies categorization, thriving in contradictions and celebrating complexities.
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