Luxury Swiss watchmaker Audemars Piguet (Instagram) continues its innovative journey in the world of music by teaming up with Berlin-based electronic collective Keinemusik (Instagram) for an unforgettable musical experience. Following on from the Audemars Piguet Parallel experience this summer, which brought together various electro-artists on the fringes of the Montreux Jazz Festival, this one-off event is something to see. Set against the breathtaking backdrop of Switzerland’s Bürgenstock mountains, the collaboration promises to fuse electronic music with immersive scenography for a unique experience.
Keinemusik, founded in Berlin in 2009, is more than just a music label—it’s a global movement. Comprised of DJs Rampa, &ME, Adam Port, and Reznik, the collective has made a name for itself through its unique approach to live performances, characterized by their signature “giant cloud” installations. With a mission to unite a diverse community of music lovers, Keinemusik thrives on creative collaborations that challenge genre boundaries and create unforgettable moments for their audiences.
Imagine a night where electronic beats echo through a serene, mountainous landscape, blending seamlessly with the natural surroundings. This is the vision behind Audemars Piguet’s latest project, an intimate concert in collaboration with Keinemusik, a renowned Berlin-based House and Techno collective. Scheduled to take place in the Bürgenstock mountains, the event will offer a sensory journey for both the eyes and the ears.
This is more than just a concert—it’s an artistic spectacle that integrates music, nature, and cutting-edge technology. Featuring the core members of Keinemusik—Rampa, &ME, and Adam Port—the performance will also include a specially crafted track by South African DJ Uncle Waffles. The combination of eclectic music and the stunning visuals will create a once-in-a-lifetime experience for the audience, highlighting the unique synergy between the artists and their surroundings.
You can hear Rampa’s remix of Tanzania, here.
This concert is the latest installment in Audemars Piguet’s APxMusic program, launched in 2019 to support artists in pushing creative boundaries and exploring new territories. “The collaboration between Audemars Piguet and Keinemusik is about mixing immersive scenography, nature, and music to provide unforgettable experiences,” explains Ilaria Resta, CEO of Audemars Piguet.
Driven by a shared passion for innovation, Audemars Piguet and the DJ collective aim to create an unparalleled musical journey that reflects their mutual desire to break traditional norms and deliver extraordinary experiences. The project’s creative process has been captured in a video series, offering fans a behind-the-scenes look at how this ambitious vision came to life.
The collaboration with Keinemusik marks another milestone in Audemars Piguet’s journey into the world of music. With more surprises promised in the future, the brand is set to continue its exploration of new creative frontiers, delivering memorable experiences that resonate with a young, dynamic audience.
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