AYA System are the creative duo shaping a new wave in global electronic music through their distinctive Afro- Khaleeji sound. They first rose to international attention with the viral hit “Ma Tnsani (Yalla Habibi)”, created in collaboration with South African producer Vanco, which became the most Shazam’ed song in 2025. Anchored by the unforgettable hook “Ahla Laila Ahla Nas,” the track became a cross-cultural anthem and The Track of the Year, bridging Gulf identity with global dance culture and introducing millions to a fresh sonic language rooted in Khaleeji melody, Arabic lyricism, and contemporary house and techno rhythms.
AYA’s sound is built on emotional depth, cultural pride, and intentional storytelling. Their music blends heartfelt narrative with pulsating electronic production, resulting in tracks that feel both intimate and expansively global. The duo has gained support from top DJs including Black Coffee, Keinemusik, Desiree, Mahmut Orhan, Major Lazer, and more, while their tracks have been used organically by major celebrities such as Travis Scott, Will Smith, Naomi Campbell, Anthony Joshua, Lindsay Lohan, Jack Grealish, Erling Haaland, and Tottenham Hotspur, further cementing their cultural reach.
Beyond the viral success, AYA are committed to reshaping perceptions of Middle Eastern creativity in contemporary music. Their artistic ethos focuses on elevating Arab narratives through voice, language, and rhythm, using frequency as a tool for joy, connection, and representation. With new releases on the horizon, AYA continue to carve out a powerful space defined by story, spirit, and sound.
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