There are brands you buy from, and then there are brands you live with. Beit Prod (Instagram) belongs firmly among the latter. Created by photographer and creative director Prod Antzoulis, Beit Prod is an e-commerce platform and lifestyle brand shaped by memory, movement, and a deeply personal connection to the Mediterranean and the Arab region. It’s less about consumption, more about curation, a thoughtful edit of objects, images, and collaborations that feel familiar, lived-in, and quietly meaningful.
The word “Beit” means “home” in Arabic, and that idea sits at the heart of everything the brand does. Beit Prod is not interested in trends or excess. Instead, it offers pieces people naturally want to keep close: objects that carry warmth, history, and a sense of place, chosen with intention rather than urgency.
At its core, Beit Prod brings together vintage décor sourced from the 1960s through to the early 2000s. Ceramics, glassware, home objects, and early tech pieces form a collection rooted in nostalgia and emotional resonance. These are not pristine showroom items, but objects that feel discovered, shaped by time, use, and story. Each piece is selected for its character, inviting a relationship rather than simply filling a space.
Alongside these objects sits Beit Prod’s growing archive of analogue photography. Shot by Antzoulis across the Arab world and the Mediterranean, the images are captured on film and released in limited editions. Produced in small runs and authenticated in-house, each print holds a moment defined by light, landscape, and travel, turning photography into something tactile and domestic, meant to be lived with rather than merely displayed.
Beit Prod also works closely with artists and creators on limited collaborations. Each partnership is anchored in narrative: a city, a memory, or a personal archive. By producing in small quantities, the brand preserves intimacy and meaning, resisting mass production in favour of genuine connection. The result is a series of objects and accessories that feel personal, thoughtful, and emotionally grounded.
Completing the offering is Beit Prod’s in-house merchandise. Designed around the brand’s visual language, Antzoulis’ travels, and evolving identity, these pieces are produced in small batches and grow organically alongside the community that surrounds the brand.
For Antzoulis, Beit Prod is not simply a brand, it is a way of seeing. Raised in Dubai and rooted in the Middle East, his work reflects an honest, unedited view of places and people, shaped by cross-cultural experience and nostalgia. “Beit Prod is not just a brand it’s a state of mind. It’s about what we choose to keep, what we build around us, and how those objects and moments tell the story of who we are,” he says. Beit Prod extends that vision into the physical world, offering a quiet counterpoint to fast living: a reminder that what we choose to keep around us tells a story about who we are.
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