Nadine Kanso, founder of the jewellery brand Bil Arabi (Instagram), is renowned for her mastery in blending modernity with culturally rich calligraphy. Deeply rooted in her Arab upbringing, Kanso’s intricate pieces have revolutionised the way calligraphy is perceived, showcasing the power of the Arabic word with a contemporary twist. Her designs, centred around calligraphy, epitomise the collision of craftsmanship and individual charm. Each piece is an ode to the profound message carried by Arabic letters and the art of calligraphy, while also being wearable art that boldly reminds us of the enduring nature of culture and heritage. Bil Arabi has gained recognition in the region, where she continues to highlight the importance of self-expression through boldness in the world of jewellery.
How do aspects of your personality influence the designs you create?
My outgoing and extroverted personality plays a significant role in the boldness of my design. I’m not one to shy away from making a statement, both in conversation and through my jewellery. I want my pieces to spark dialogue and capture attention, much like my personality does.
What led you to choose jewellery as your primary medium for self-expression?
Artistic photography was my primary medium of self-expression, and jewellery came next as the ultimate form of wearable self-expression. It’s like adorning yourself with a bold proclamation of who you are as an Arab. I love that it’s not only visually striking, but also deeply personal. Choosing jewellery as my primary medium was a natural fit for someone who values making statements with their appearance and showing their identity.
What is your earliest memory involving typography and calligraphy, and how did you decide to make them the main elements within your designs?
Arabic calligraphy is a beautiful, simple, and elegant form of art. I was always fascinated by vintage Arabic film posters. If I want to trace my earliest memory, or its use, it would be when I studied graphic design in university. As I grew older, I realised its potential to be more than just a form of writing—it could be elevated into an art form. This realisation led me to incorporate typography and calligraphy into my designs, making them central elements of my creative expression.
Your designs often blend traditional calligraphy with vibrant, unconventional elements. Could you elaborate on the creative process behind this unique approach?
The process behind blending traditional calligraphy with these elements is a journey of experimentation and innovation. I draw inspiration from both my Middle Eastern heritage and contemporary influences, seeking ways to bridge the gap between tradition and modernity. It’s about infusing timeless elegance with a fresh, dynamic energy, creating pieces that resonate with a diverse audience.
How has your Middle Eastern heritage and artistic perspective influenced the design process for Guerlain’s recent limited edition perfume bottles encrusted with 24-karat gold crystals?
These collaborations allow me to showcase the rich cultural tapestry of the region while infusing it with a touch of luxury and sophistication. It’s about celebrating heritage in a way that transcends borders and resonates with a global audience.
If you could collaborate on a new project, what would be your dream brand to collaborate with?
My dream collaboration would be with a brand that shares my passion for cultural fusion and artistic innovation. I envision partnering with a luxury fashion house or a renowned art institution to create something truly ground-breaking—a seamless blend of heritage and contemporary aesthetics that captivates the world.
What advice do you have for female entrepreneurs entering the jewellery industry?
For female entrepreneurs entering the jewellery industry, my advice would be to stay true to your vision, your identity, and to embrace your unique perspective. Don’t be afraid to take risks and push boundaries.
What compelled you to challenge traditional boundaries in jewellery design when you launched Bil Arabi in 2006?
Challenging traditional boundaries in jewellery design was a natural progression for me. I’ve always been drawn to pushing the envelope, exploring new possibilities, and redefining conventional norms. Launching my brand in 2006 was a bold statement of defiance against the status quo, paving the way for a new era of innovation in the industry.
Given that calligraphy is inherently complex, how do you balance its intricacy with the functionality of your jewellery designs?
Balancing the intricacy of calligraphy with the functionality of my jewellery designs I do by simply using my handwriting calligraphy, combining it with a traditional one, giving it an edge and differentiating it from any other brand in the market. It’s about finding harmony between artistry and practicality.
What subtle messages do your pieces convey? In essence, if your jewellery could speak, what would it say?
My pieces convey subtle messages of identity, heritage, and individuality. If my jewellery could speak, it would say, “Embrace your roots, express yourself boldly, and let your unique story shine through in Arabic.”
As an internationally acclaimed designer, how have you observed the Western audience’s reaction to your designs?
The Western audience’s reaction to my designs has been incredibly positive and enthusiastic. While the Arabic language and our calligraphy may be unfamiliar to some, they are universally appreciated for their beauty and artistry. My work serves as a bridge between cultures, sparking curiosity and fostering a deeper appreciation for diversity and inclusivity.
As a prominent female entrepreneur, what does power mean to you?
Power means having the urgency to shape my own destiny and to make a positive impact on the world. It’s about using my platform to uplift and inspire others, especially women, to pursue their passions fearlessly and unapologetically.
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