Every holiday season carries its own magic, but this year, Bvlgari (Instagram) expands this season into a universe of light, one suspended between imagination and the timeless beauty of Rome. Holiday Season 2025 unfolds like a cinematic night in the Eternal City, where every corner glows, every gesture matters, and every creation becomes a symbol of shared joy. It is a celebration not just of gifting, but of connection, artistry, and the enduring spirit of Italian glamour.
The campaign, captured by acclaimed photographer-director duo Bruno+Nico, brings together a constellation of talents, Zita d’Hauteville, Kit Price, Jihoon Kim, Mike Quyen, and Jasmine Tookes. Against a backdrop inspired by Roman skies, they move through moments of laughter, discovery, and quiet emotion. Each frame plays with shadow and brilliance, echoing the rhythm of a city that has always been both ancient and modern, chaotic and poetic. Here, light becomes the narrative thread, guiding the eye from one treasured moment to the next.
At the heart of this season is Bvlgari’s unparalleled craftsmanship. The Maison’s jewellery collections appear as luminous companions to the festivities, pieces designed not merely to adorn, but to express. Serpenti coils in sensual, fluid silhouettes; Divas’ Dream fans out in shimmering curves; B.zero1 twists into bold architectural spirals; Tubogas and Bvlgari Bvlgari bring heritage into the now. From the warmth of yellow gold to the sparkle of diamonds and gemstones, each creation carries the unmistakable Roman audacity of design. Layered, stacked, or worn alone, they speak to the joy of self-expression during a time of year defined by celebration.
Time, too, becomes part of the story. Bvlgari’s iconic watches transform the passing of hours into an aesthetic experience. The supple lines of Serpenti Seduttori, the athletic charm of Bvlgari Aluminium, the sculptural power of Octo Roma, and the ultra-thin precision of Octo Finissimo highlight how the Maison merges Italian creativity with Swiss horological excellence. These timepieces do more than mark the season, they honour it.
The world of accessories embraces the festivities through the dazzling Fireworks theme. In the Fireworks Crystal variations, thousands of meticulously placed crystals in nine colours and multiple sizes illuminate the Serpenti Forever Top Handle and Day-to-Night bags, turning them into radiant centrepieces. Meanwhile, Fireworks Embroidery elevates craftsmanship to couture level: the Serpentine Duette small tote, painstakingly hand-embroidered with sequins, beads, and crystals, stands as a tribute to Roman boldness and the Maison’s dedication to artistry. These pieces don’t simply complement an outfit, they ignite it.
Fragrance adds another layer to Bvlgari’s seasonal world of gifting. Signature scents such as Eau Parfumée Thé Vert, Thé Blanc, Pour Homme, and Omnia Crystalline arrive dressed in festive gold boxes that glimmer like keepsakes. The season’s exclusive highlight, the Allegra Countdown Calendar, re-imagines holiday anticipation: beginning on December 25 and stretching into the New Year, it reveals seven miniature surprises, extending the delight of gifting beyond Christmas morning.
Beyond jewellery and objects, Bvlgari offers an atmosphere, one carried into its Hotels & Resorts around the globe. Under refined seasonal décor, guests can enjoy bespoke experiences and culinary moments crafted by Michelin-starred Chef Niko Romito. His signature Panettone, a delicacy that has become a Bvlgari holiday icon, is served in the hotels and available at La Casetta, the charming Christmas hut where the warmth of Italian tradition meets contemporary luxury.
Completing the festive universe is a new immersive digital experience available in select boutiques. Visitors are invited to step into Bvlgari’s rituals of celebration, from wrapping the perfect gift to curating a personalized holiday playlist, to capturing a selfie bathed in the Maison’s characteristic golden glow. It is a reminder that celebrations, no matter how digital the world becomes, are ultimately about presence, emotion, and connection.
In its Holiday Season 2025 vision, Bvlgari does not simply shine, it brings people together. Through light, craft, and the thrill of shared moments, the Maison captures what makes this time of year truly timeless: the joy of celebrating, together.
