At the centre of Cheb Moha’s practice is Shabab, the platform he founded to explore contemporary Arab identity through lifestyle, design, and shared experiences. What began as a brand has grown into a living ecosystem, uniting collaborators, musicians, designers, and communities who help shape its evolving language.
This evolution took a new form with the opening of The Shabab Laboratory this year in Alserkal Avenue, an experimental space for making, listening, and gathering. The Laboratory serves as a playground for cultural exchange, hosting vinyl sessions, artist residencies, hands-on workshops, limited-edition drops, and community-driven programs. Moha has also expanded his universe globally, with pop-ups in London, Paris, and Los Angeles, bringing new communities into the Shabab world.
Sound remains one of Moha’s most personal mediums. As a selector and deep digger of musical histories from across the Global South, he creates listening experiences that uncover unfamiliar rhythms and stories. Whether behind the decks or curating sonic environments, he uses music as a bridge, connecting people to place, memory, and the wider world.
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