For Winter 2025, Chloé (Instagram) presents “The Evolution Collection”—a poetic and deeply personal reflection by Creative Director Chemena Kamali. Inspired by memory, emotion, and multiplicity, this collection speaks directly to women, who they are, who they’re becoming. A meditation on dualities—lavishness and ease, tradition and transformation—it captures the emotional complexity of the Chloé woman in full flow.
Kamali’s Winter 25 vision begins with memory. Through flowing silhouettes, historical echoes, and tactile fabrics, she weaves a narrative where past and present overlap. There’s an intuitive romanticism at play—lacework recalling heirlooms, shapes that nod to generational pieces, and opulence balanced by organic ease. It’s a collection rooted in realness, but not afraid of beauty.
The styling by Elodie David Touboul, paired with soft yet statement hair and make-up, furthers the vision of emotional depth and lived experience. Every look feels like a moment—connected to a memory, yet made for today.
At the heart of Kamali’s design philosophy is the belief that a woman contains multitudes. “She embodies complexity and is not defined by a single identity,” Kamali writes. That ethos is evident throughout the Winter 25 collection, which dances between moods and selves: the sensual and the strong, the nostalgic and the progressive.
This idea of soft strength—femininity that is both grounded and free—is the red thread of the Chloé spirit, reasserted here through weightless fabrics, organic tailoring, and pieces that move with the body, not against it.
That soft strength is what gives the Winter 25 collection its weight and wonder. It’s about feeling seen.
As a closing note, the show welcomed back an icon: the Chloé Paddington Bag. Originally launched in 2005, the bag was a defining piece of mid-2000’s culture, and now it’s back—with updates.
The Winter 25 version features the signature padlock – though it’s now lighter –, softer washed leathers and improved usability with a single-zip opening and new shoulder drop. Available in two sizes (small and medium), the Paddington will launch in limited early access from July 2025, with global availability starting September.
For a generation that’s all about mixing heritage with now, this revival couldn’t feel more right.
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