The Middle East’s creative landscape is about to witness something altogether new with the launch of create-w/me, a trailblazing production house that promises to elevate the art of storytelling through innovative campaigns. Founded by visionary Emirati filmmaker Sarah Alhashimi (Instagram) and Palestinian community events specialist Osama Mootassem, create-w/me is set to become the heartbeat of regional creativity, offering a platform for local talents to shine.
In the hub that is Dubai, a new wave of creative innovation is making its debut with the launch of create-w/me, a production house dedicated to redefining the regional campaign landscape. With a mission to transcend the ordinary, create-w/me specializes in crafting visually stunning and strategically sound campaigns that resonate deeply with audiences.
At the core of this exciting venture are Emirati filmmaker Sarah Alhashimi and Palestinian community events specialist Osama Mootassem. Alhashimi, celebrated for her unique cinematic vision, spearheads the creative direction of the studio, ensuring each project is infused with her distinctive flair. Mootassem brings his extensive experience in community events to the table, overseeing production and project management to guarantee seamless execution and impactful delivery.
“create-w/me is more than just a production house; it’s a movement that celebrates creativity and community,” Alhashimi passionately shares. “Our goal is to craft campaigns that are not only visually stunning but also deeply resonant and strategically sound.”
Mootassem adds, “We believe in the power of collaboration and are committed to working with creatives across the industry to bring their talents to the forefront. Together, we can redefine what’s possible in campaign storytelling.”
The vision of create-w/me extends beyond traditional campaign production. By collaborating with a diverse pool of local talent, the studio aims to highlight the creative prowess within the regional community, offering them a platform to showcase their artistry on a larger scale. This inclusive approach not only empowers local creatives but also enriches the quality and authenticity of the campaigns produced.
The excitement around create-w/me is palpable, as they invite brands, artists, and creatives to join them on this thrilling journey. The studio promises to transform ordinary campaigns into extraordinary experiences, setting a new benchmark in the industry.
Highlighting the essence of their mission, Mootassem describes a recent shoot the studio took on, “The narrative suggests a woman rediscovering her strength and identity, turning a traditionally vulnerable space into a stage for empowerment. The imagery reflects the joy and liberation of playing dress-up, transforming an ordinary motel into a canvas for personal expression and confidence. Bringing this vision to life was made possible with our curated team of local creatives which added the additional element of providing a platform to those individuals to showcase what they are capable of artistically.
“The fashion shoot campaign captures a modern woman navigating a dreamlike motel space, embodying a fusion of classy sophistication and playful whimsy. Each scene unfolds within the intimate confines of a motel room, where the model explores a range of stylish, feminine attire. The setting evokes a sense of nostalgia and mystery, highlighting the contrast between the luxurious garments and the humble surroundings.”
For those eager to collaborate or learn more about create-w/me, the studio encourages reaching out via email (Alhashimi / Mootassem) or social media. As they embark on this exciting venture, create-w/me is poised to inspire and engage audiences across the Middle East, setting a new standard in creative campaign storytelling.
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