Coach (Instagram) is embracing the spirit of Ramadan with a striking new campaign featuring Elyanna (Instagram), the Palestinian-Chilean singer-songwriter dominating global music and fashion. As the brand’s first ambassador from the Middle East, Elyanna embodies Coach’s ethos, The Courage to Be Real—a philosophy that champions individuality, self-expression, and authenticity.
Set against a cinematic backdrop of deep blue and golden skies, the campaign reflects the warmth and serenity of Ramadan evenings. Elyanna, with her signature curls, intricate henna designs, and traditional coin accessories, effortlessly blends heritage with modern style, bringing a fresh perspective to Coach’s timeless aesthetic.
For Elyanna, this collaboration is more than just a fashion campaign—it’s about representation. “Collaborating with Coach has been amazing. It was a chance to bring my world into the mix—whether it’s the coins, henna, or my curls. It’s been great to see how we could blend those elements with the brand’s vibe,” she shares.
Her effortless confidence and cultural pride align seamlessly with Coach’s commitment to empowering individuals to embrace their true selves. Whether she’s wearing the brand’s signature Soft Grain Leather Chain Tabby Shoulder Bag or moving through sun-drenched landscapes, Elyanna’s presence tells a powerful story of authenticity.
Coach’s Ramadan campaign marks an important milestone in the brand’s connection with the region. By featuring Elyanna—a rising star known for breaking boundaries—Coach deepens its resonance with a new generation that values cultural pride and fearless self-expression.
From Dubai to Kuwait, fans of the brand can explore the latest collection at flagship stores and online through platforms like Ounass, Bloomingdale’s, and Coach’s dedicated KSA website as well as Mall of the Emirates, City Centre Mirdif and The Galleria Al Maryah Island in the UAE and The Avenues at 360 Mall in Kuwait.
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