Farah Hourani is a multidisciplinary creative director and the co-founder of Scarab Records, where she designs entire worlds; visual, emotional, and narrative. At the heart of her work is the creative universe around Zeyne, a collaboration she has shaped since 2023 through music videos, campaigns, and the storytelling language that defines projects like Asli Ana, Kollo Lena, Hilwa, and Zeyne’s debut album AWDA. Under her vision, both Asli Ana and Hilwa earned Grammy consideration, marking a milestone for Arab-led visual direction.
In 2025, Hourani’s creative reach widened dramatically. She crafted the complete identity of AWDA; the tracklist reveal, the album’s symbolic objects, the cover, and its photographic world. She also helmed the visual and conceptual narrative of Zeyne’s Golden Hour Run Gulf tour, designing everything from costume direction to tour visuals, with Ed Sheeran overseeing the music.
Hourani’s influence extends beyond music, from fashion to philanthropy. She designed Saja Kilani’s red-carpet look for the Venice Film Festival premiere of The Voice of Hind Rajab, launched Scarab Creative Lab to accelerate emerging Arab artists, and built zeyne.co, Zeyne’s official digital home. She also created the Asli Ana charity merch line supporting Dr. Ghassan Abu Sittah’s Children’s Fund, and led the creative direction for Jordan’s 2025 World Cup anthem with Omar Al Abdullat.
A two-time TEDx speaker, Hourani stands at the forefront of a new wave of Arab creativity; one that merges heritage with futurism, intimacy with cultural vision, and artistry with purpose.
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