In a vibrant celebration of fashion and creativity, Fashion Trust Arabia (FTA) proudly announces the talented finalists of the 2024 awards. These promising designers from across the Middle East and North Africa, along with guest participants from Spain, are poised to dazzle the industry with their innovative designs and fresh perspectives.
The glitz and glam of the MENA fashion world is set to reach new heights as Fashion Trust Arabia (FTA, Instagram) unveils the finalists for its 2024 awards. This year, eighteen exceptional designers from the MENA region and four from Spain have been chosen to compete in various categories, highlighting their unique talents and visionary work.
The advisory board, featuring fashion luminaries such as Nina Garcia and Law Roach, has handpicked finalists who exemplify the spirit of innovation and creativity. These designers will present their collections in Marrakech on October 24th, competing for coveted awards in Ready-to-Wear, Evening Wear, Jewellery, Accessories, and, for the Spanish entrants, the Guest Country award.
Fashion Trust Arabia Categories and Finalists
Ready-to-Wear: Kawthar Alhoraish from Saudi Arabia, Nadine Mosallam from Egypt, and Naïma Trabelsi from Tunisia bring fresh takes on everyday elegance.
Evening Wear: From the intricate designs of Hamza Guelmouss and Valentin Nicot of Morocco to the sophisticated creations of Yasmin Mansour from Egypt and Iraq’s Tara Babylon, the competition is fierce.
Jewelry: The artistic expressions of Karl Toufic Yazigi from Lebanon and Noura Alserkal from UAE along with Sara Naif AlSaud, Noura Abdulaziz Al Saud, and Mashael Khalid Al Saud from KSA set new standards in jewellery.
Accessories: Witness innovative accessories from Dara Hamarneh, blending her Jordanian and Palestinian heritage into each piece, and stunning creations from Jihane Boumediane from Morocco and Reem Hamed from Egypt.
The Franca Sozzani Debut Talent Award: This award recognizes groundbreaking new designers and Mahmood Al Safi from Iraq, Lebanon’s Mira Maktabi and Palestinian-Jordanian Sylwia Nazzal are in contention.
Fashion Tech: This category shines a spotlight on designers integrating technology into fashion and the nominees are Batoul al-Rashdan from Jordan, Hazem Samy Ali from Egypt and Palestine’s Sarah Salameh.
Guest Country Spotlight
Spain, this year’s guest country, adds an international flavor with designers like Juan Vidal, Francisco Barroso and Javier Garcia of Acromatyx, Ernesto Naranjo and Leandro Cano, showcasing the global appeal and collaborative spirit of the FTA Awards.
Empowering the Next Generation
Winners of the FTA 2024 Awards will receive not only a financial grant but also invaluable exposure and mentorship opportunities. Other incredible benefits include retail partnerships with prestigious outlets like Harrods, and mentorships with The Bicester Collection, an internship with Huntsman and Maison De Mode ensure that these designers’ careers will be nurtured to reach global markets. Finally, the winning designers will benefit from a two-day bespoke FTA mentorship program in London in partnership with The Bicester Collection, Brand x Society, and the British Fashion Council.
FTA continues to act as a pivotal platform for MENA designers, under the guidance of HH Sheikha Moza Bint Nasser. Since its inception, FTA has been a catalyst for regional talent to shine on the international stage, promising a brighter future for the global fashion landscape.
This year’s FTA Prize not only celebrates the remarkable talent of today, but sets the stage for the fashion leaders of tomorrow. As these designers prepare to showcase their work, the anticipation and excitement within the fashion community are palpable, marking another milestone in the journey of fashion innovation.
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