In a region shaped by movement, music, and memory, Fujifilm is turning back the clock. Its latest collaboration sees Fujifilm QuickSnap join forces with artist and storyteller Tayeb Santo for an analog journey across Dubai, Cairo, and Jeddah: One camera, 27 shots per city, and absolutely no previews.
Armed with a single QuickSnap camera in each destination, Tayeb Santo stepped into the streets without the safety net of retakes or edits. What followed was a series of images rooted in spontaneity: late-night conversations, street-side laughter, market textures, and fleeting glances that might otherwise disappear into the scroll.
“Shooting on film makes you move differently,” said Tayeb Santo. “You notice more, connect more, and capture moments that feel real and not staged.”
In an age defined by hyper-curated feeds, QuickSnap proposes something radical: wait. Each camera comes pre-loaded with 27 exposures and no screen, reframing photography as an act of trust. The campaign leans into the idea of “Moments Worth Waiting For,” encouraging creators to live first and revisit later.
For Santo, the shift from digital to film altered his rhythm. Shooting analog meant noticing more, connecting more deeply, and embracing imperfection. The result is imagery that feels textured and immediate, anchored in the cultural pulse of each city rather than filtered through polish.
The collaboration reflects QuickSnap’s growing relevance within regional youth and music culture. From backstage moments to studio sessions and street scenes, the camera has become a tool for documenting what happens beyond the spotlight.
Fujifilm’s wider commitment to supporting emerging voices across film, music, and visual culture reinforces QuickSnap’s role as more than a nostalgic object. It’s part of a broader creative ecosystem, one that values everyday stories as much as headline moments.
Designed as a ready-to-use, single-use film camera, QuickSnap balances simplicity with expressive potential. It is available across the UAE, KSA, Kuwait, Egypt, and Iraq through select online retailers, making analog experimentation accessible to a new generation.
As film continues its global resurgence, particularly among Gen Z, Fujifilm QuickSnap stands as a reminder that not everything needs instant validation. Some stories are better when they unfold slowly, and some images are worth the wait.
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