Let’s get one thing straight, what Google just launched might be the most important e-commerce upgrade we’ve seen in years.
E-commerce revolutionised how we shop. It untethered us from malls and brought the front row to our phones. But let’s be real, until now, the AI tech that promised to make online shopping smarter has often felt all over the place. Sure, we had AR try-ons on individual brand sites, AI chatbots on shopping apps, and styling quizzes here and there. But everything lived in its own little bubble.
That’s why Google stepping into the arena with AI Mode and Virtual Try-On feels massive. It’s not just an update. It’s a consolidation of everything we’ve been trying to achieve in digital shopping, brought into the one place we already trust to find everything.
Let’s be honest, shopping online has often felt like a scroll and hope situation. You tap in “black pants for a night out,” and end up scrolling through an identity crisis of office trousers, gym leggings, and whatever else the algorithm dreams up. But now, Google just pulled a major power move that could change the online shopping game for good.
Google just announced a suite of updates that reimagines the search to shop pipeline and it’s giving us serious 2025 energy. AI Mode, powered by Gemini (Google’s latest and smartest AI), acts like a stylish concierge who actually gets you. Instead of keyword chaos, you can now type something like “a light linen dress for a beach wedding in Mykonos,” and the AI serves options that factor in your vibe, the destination, and even the weather. It’s context-aware, fashion-forward, and borderline psychic.
But the real showstopper? Virtual Try-On for bottoms.
You can now upload a photo of yourself and see how a pair of jeans or a satin skirt would actually look on your body. Not on a model who doesn’t have your hips. Not flat against a white background. On. You. Google’s tech uses image-based generative AI that understands how clothes flow, stretch, and cling, making it a dream for anyone who’s tired of the “hope it fits” gamble. It builds on their earlier try-on feature for tops, but this latest update covers pants and skirts too. Yes, finally.
There’s also a new assistant-style feature that helps you track prices, set alerts, and even auto-checkout when that Prada mini you’ve been eyeing hits your budget. It’s like having a super-efficient shopping bestie with no judgment and great taste.
This update doesn’t just feel exciting it feels pivotal. We’ve gone from flipping through racks in physical stores to curating digital wishlists in bed at 2 AM. But even with the rise of AI tools on retailer websites, it always felt a little fragmented, like you needed to know where to go to get the “techy” shopping features.
Now, Google, the one place we already go to search for literally everything in life, is offering this end to end, AI-powered, fashion-savvy experience. This isn’t just an upgrade; it’s a whole new chapter. Search becomes shop. Browse becomes try-on. AI becomes your co-stylist. It centralizes a revolution that was happening in fragments, and that’s what makes it huge.
Go on, give it try.
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