Gucci (Instagram) spotlights its storied GG Monogram in a new campaign fronted by model and author Emily Ratajkowski. Set against the shifting light of a Cannes day, the campaign traces a series of vignettes—from quiet corners of the city to the golden haze of the promenade—each underscored by the quiet power of the interlocking motif.
Photographed by Daniel Arnold for Gucci, the imagery navigates a visual rhythm between stillness and motion. Ratajkowski and fellow cast members drift through bustling streets and beachfront calm with the GG Monogram serving as their anchor. The pieces—monogrammed bags, flowing separates, and archival-informed accessories—merge seamlessly into the cinematic landscape, suggesting a wardrobe built for both presence and ease.
The campaign is not just an ode to Gucci’s most recognizable symbol; it’s a study in timeless codes refracted through contemporary cool. With Arnold’s documentary-style lens and Ratajkowski’s offbeat charisma, the GG Monogram reclaims the spotlight—not with fanfare, but with a steady, sunlit confidence.
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