Kareem Samy is a powerhouse in the Arab entertainment industry, serving as the Managing Director of MAD Celebrity, the Middle East’s leading talent management agency. Over the past decade, he has transformed the careers of some of the region’s most celebrated stars, from icons like Yousra and Ahmed Malek to rising talents such as Nour Ehab and Youssef Omar. His keen instincts and vision for storytelling have positioned him as a key architect in shaping celebrity culture in the Arab world.
Before leading MAD Celebrity, Samy honed his expertise across every facet of MAD Solutions, from marketing independent films to handling international distribution for Oscar-nominated titles. He played pivotal roles in campaigns showcased at top-tier festivals including Cannes, Venice, and TIFF, while also driving initiatives with the Arab Cinema Center, amplifying Arab stories to a global audience. In 2025, his influence was recognised when he was named one of the Arab Cinema Center’s 101 Industry Changers during the Cannes festival.
Under Samy’s leadership, MAD Celebrity has grown into a full-scale talent powerhouse, with a team of over 80 professionals, including specialised managers, publicists, and agents. Looking ahead, his ambition is to scale the agency globally, forging high-impact brand partnerships, securing cross-border roles, and launching new verticals in music and sports, all while championing Arab talent on the international stage.
For Samy, success isn’t just about representation, it’s about impact. He continues to create meaningful opportunities for artists on-screen and beyond, building bridges that allow Arab talent to thrive on the world stage.
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