Alia Zaki, founded her brand L’alingi (Instagram) in 2017. On a quest to create “wearable social ice-breakers”, she elevates the ordinary clutch into a bold and artistic statement piece. With a focus on making the mundane luxurious, the brand embodies a quirky, yet feminine aesthetic intended to unleash “the child within”. Today, L’alingi is stocked all around the world, including Harrods, Selfridges and Bloomingdales, and has grabbed the attention of notable figures like Jennifer Lopez, Adwoa Aboah and Meghan Fox amongst others.