Level Shoes (Instagram) and ASICS (Instagram) have teamed up to pay tribute to the famed Gel-Kayano and to celebrate the shoe’s history of innovation, comfort and style.
A special event shed light on the creation of the Kayano franchise and its lasting impact on contemporary style and design. The event took place at Dubai’s Honeycomb Hi-Fi, famed for its eclectic global sounds and izakaya-style dining. Heritage, contemporary buzz and fantastic aesthetics all came together in venue and shoe alike.
The Honeycomb Hi-Fi staff hit the runway to take part in the live campaign and modelled the iconic Kayano collection ahead of its 30th anniversary. A 30-year history just goes to underline the place ASICS holds in the annals of shoe design and style.
As Level Shoes continues the collaboration with ASICS, the campaign not only celebrates the brand’s legacy but also pays homage to the Gel-Kayano’s enduring comfort and design excellence through which these shoes come to life.
For more fashion news, be sure to visit our dedicated archives.
