Signature White, the new ephemeral collection from Maison Margiela (Instagram), launched exclusively during Milan Fashion Week on February 21, 2023, at Rinascente.
A key colour in Maison Margiela’s DNA, white is the subject of a new capsule collection by the brand. The properties of white are explored in all their facets and between new items and re-editions of pieces from the Co-Ed and Icons collections, a gender-neutral wardrobe reaffirms the house’s strong identity.
Since the creation of Maison Margiela in 1988, white has been front and centre in a multitude of shades and representations. An expression of purity, clarity and authenticity, it reduces an object to its purest form, exposing it to the marks of wear and tear that testify to the poetic concepts present in the structure of the house: the passage of time and the memories associated with it.
The desaturated quality of white never deceives. It lets itself be worn away without camouflaging its flaws. Honest, it draws the eye beyond frills and prejudices. It strips objects of visual enhancements immediately detectable by the eye, and creates an essence that ignores predefined ideas of superficial value and hierarchy. It is a symbol of the unity and democracy at the heart of Maison Margiela. White is also the colour of the cotton blouses worn by those who work at Maison Margiela, in homage to the uniforms of its artisanal haute couture workshops.
The capsule offers a complete wardrobe of ready-to-wear and Maison Margiela signature shoes, including Tabi, 4-Stitches Decortiqué and 50/50 sneakers. Leather goods are also present, with the emblematic GlamSlam and 5AC. The Signature White selection, which includes models from the Avant Première and Icons collections, is available at Maison Margiela boutiques in The Dubai Mall, United Arab Emirates, and The Avenues, Kuwait.
Maison Margiela is a Parisian haute couture house founded on non-conformism and a certain subversion of norms. Appointed Creative Director in 2014, British couturier John Galliano exercises his visual language to develop the house’s grammar, creating a new technical vocabulary that cements the label’s position as a singular, autonomous entity in the luxury field.
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