Chanel No. 5, the timeless fragrance that has captivated generations of women and men, returns with a beautiful new campaign starring star of the silver screen, Margot Robbie. Directed by Luca Guadagnino, the campaign film “See You at 5” immerses viewers in a seductive and free-spirited world that captures the essence of femininity, power, and the allure of anticipation. Margot Robbie shines as the face of the iconic fragrance, embodying a modern woman who embraces her independence and passion with grace, always moving toward what she wants.
Set against the sun-soaked backdrop of California’s Big Sur, “See You at 5” is a visual feast. Robbie’s character is fierce and confident, navigating a journey of desire. The story revolves around a missed encounter with a mysterious man, played by Jacob Elordi. In a cinematic dance of near-misses, the film illustrates that anticipation is often more tantalizing than the actual moment itself. Robbie’s effortless elegance, combined with her playful yet powerful demeanor, makes her the perfect muse for Chanel No. 5.
In the film, Robbie is seen in striking imagery—driving a convertible in a bold red miniskirt suit, a nod to the iconic 1986 Ridley Scott-directed Chanel (Instagram) ad. As the two characters miss their long-awaited rendezvous, the campaign underscores that the true essence of desire lies in the chase, not the capture. The culmination of the story occurs as Robbie, serene in a red swimsuit, dives into the ocean, symbolizing the timeless connection between a woman and her perfume.
The film, shot on 35mm to evoke a nostalgic feel, brings together Guadagnino’s mastery of sensual storytelling with Robbie’s dynamic on-screen presence. Her portrayal of a woman who knows what she wants—and is unapologetic about it—resonates deeply with today’s empowered generation.
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