At 2025 Milan Design Week, Maserati (Instagram) and Giorgetti (Instagram), two iconic names in Italian design, unveiled a joint project that bridges luxury car manufacturing with high-end furniture design. The collaboration includes a new interior collection and a one-off version of Maserati’s Grecale SUV, customized under the brand’s Fuoriserie program.
Rather than merging two distinct aesthetics, the partnership aims to highlight common values between the brands: craftsmanship, attention to detail, and a focus on experience-driven design. While both brands operate in different sectors, they each appeal to customers who value quality and personalization.
The centrepiece of the collaboration is the Grecale Giorgetti Edition, a fully electric, custom-built version of the famed SUV, designed in Maserati’s new Officine Fuoriserie customization workshop in Modena. The car features a bespoke colour scheme called Gleaming Dusk, copper accents, and a denim-inspired interior—complete with wool-blend fabrics created by Giorgetti for this project. The use of wood for the Maserati Trident logo on the Alcantara headrests marks a first for the brand, blending natural materials with modern design.
Klaus Busse, Maserati’s Head of Design, emphasized that both Maserati vehicles and Giorgetti furnishings are meant to provoke emotion and offer more than functional value. “This Grecale Giorgetti Edition is a statement of refinement,” he said, describing the one-off model as a “rolling expression of craftsmanship.”
Giancarlo Bosio, Giorgetti’s Creative Director, echoed the sentiment, noting that the collaboration wasn’t about translating car design into furniture, but about absorbing Maserati’s design ethos into Giorgetti’s language. “We wanted the result to feel authentic, not like a branding exercise,” he said.
The accompanying furniture collection draws on nautical and mythological themes, referencing Maserati’s logo and naming conventions. Pieces such as the Nereide modular sofa and Seidon sofa combine sculptural form with practical functionality. Coffee tables in the series take inspiration from the car’s features like air intakes and flowing aerodynamics, while armchairs and poufs are designed with a strong emphasis on comfort and visual presence.
Both the car and the furniture line were previewed in Milan at Giorgetti Spiga showroom and the Maserati showroom.
For more stories of art and culture, visit our dedicated archives.
