Three years since its last IRL fashion show, French fashion house Mugler, under its creative director Casey Cadwallader, will be returning to the runway to present its FW/23 collection.
The last time Mugler showed an IRL fashion show was back in February 2020, just before the pandemic took hold of the world, and fashion houses were forced to innovate and create new ways to present their collections. In that regard, no brand has managed to create the kind of hype that Mugler has through its innovative video and mixed media presentations. Under Cadwallader, Mugler has entered a new era of the femme fatale through its fashion films and signature looks.
Now, the brand is set to return to the runway and will close out Paris couture week. The first post-pandemic fashion show, the IRL event will take place on January 26 at the Par de la Villette, a famed home to cultural institutes.
The forthcoming show will highlight Mugler’s see now, buy now collection and will present a completely new concept. According to the brand, the show will be “an immersive experience across all channels, and in front of a live audience”.
While it turned to multimedia to present its collections during the pandemic, Mugler has retained its supermodel spirit. The films were made in partnership with New York-based Torso Solutions, and feature Bella Hadid, Megan Thee Stallion, Hunter Schafer, and Lourdes Leon, faces that were expected to walk for Mugler’s FW 23 collection.
Mugler’s FW22 collection will also mark the first time the brand will be unveiling a collection in January, as Mugler typically shows two collections a year. The brand also plans to return to the ready-to-wear fashion schedule in the fall, with a newly evolved concept for its fashion shows.
The show comes at the right time for the brand, which has seen triple-digit growth on its online platforms. With its success through its digital fashion films, we can only wait in anticipation for the brand’s first fully immersive, IRL show in three years.
