Tomorrow, Ounass (Instagram) and Represent (Instagram) will unleash a Middle East exclusive collection. This isn’t just about clothes; it’s an artful fusion of iconic Represent styles revamped with Middle Eastern flair. Think 14 spanking new hoodies, T-shirts, and sweatpants, adorned with the majestic Saker Falcon and Arabian horses. Brace yourself for a visual feast where classic ‘Owner’s Club’ vibes meet Arabic script for the first time.
George Heaton, Co-Founder, Co-Owner, and Creative Director at Represent, spills the beans on this collaboration, “We’re super excited to launch this collaboration with Ounass as our first physical presence within the UAE, which is a rapidly growing market for the brand and the flag in the ground affirms our globalisation of Represent. Working with Ounass as our partner is something we’re really proud about, as their mission aligns with our mission to be the best at what we do. The collection has a distinctive palette and remains true to our DNA of vintage graphics and oversize silhouettes. An impactful campaign will lead into what I think will be our greatest build yet.”
Mike Heaton, Design Director and the other half to the Co-Founding duo, said of the design of the exclusive pieces, “For the collection, signature graphic styles that have become synonymous with Represent’s identity such as ‘Thoroughbred’ and Owners Club were reimagined with themes and imagery that paired with Ounass’ identity. Both Birds of Prey, and Ride the Wind play off classic Represent graphic composition incorporating the Saker Falcon, the national bird of the United Arab Emirates. Similarly Wild Horses, is inspired by UAE’s equestrian desert races. High temperatures, large open expanses and horses bred for endurance; the t-shirt artwork depicts three wild horses charging through the desert.”
Represent, beyond being a luxury brand, thrives on honesty and progress. From humble, very personal, beginnings to a global presence, the Heaton brothers are making their own success. With this latest collab, Ounass becomes the canvas for their Middle East debut, unveiling not only exclusive pieces, but also core collections like ‘Patron’s Club’ and ‘Initial.’
The Ounass and Represent team will release the collection today and their pop-up at Mall of the Emirates will be held simultaneously from December 15-22.
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