In a fusion of precision engineering and heart-pounding speed, Roger Dubuis (Instagram) invites watch enthusiasts to buckle up for an extraordinary racing experience at their bespoke Secret Room in the Dubai Mall boutique. Starting December 1, this thrilling adventure offers an immersive blend of high horology and adrenaline-charged motorsports, setting the stage for an unparalleled journey through innovation.
Visitors will step into the Roger Dubuis universe at Dubai Mall and prepare for a turbo-charged adventure. The Maison, renowned for its Hyper Horology approach, unveils a bespoke experience, offering guests the chance to dive into the worlds of watchmaking and motorsports. The exclusive space boasts cutting-edge simulators, providing a hands-on, competitive racing experience, were visitors can compete head-to-head.
Beyond the exhilarating rush of simulated speed, guests can explore Roger Dubuis’ exceptional collection, featuring timepieces inspired by motorsport partnerships with Lamborghini Squadra Corse and Pirelli. Since 2017, Roger Dubuis and Lamborghini Squadra Corse have redefined high-octane luxury. Fueled by racing mechanics, their audacious timepieces showcase a synergy of Italian aesthetic flair and Swiss precision. These creations, marked by patents, world premieres, and unique designs, seamlessly blend high-technology materials with racing design codes. In collaboration with Pirelli, Roger Dubuis embraces innovation and excellence. The partnership yields adrenaline-charged masterpieces featuring iconic calibers with interchangeable straps, incorporating the recognizable Pirelli Cinturato™ Intermediate pattern and rubber inlays from certified race-winning Pirelli tires. This dynamic fusion of materials and daring design epitomizes life in the fast lane.
Each meticulously crafted timepiece unfolds a captivating narrative of innovation and precision. The Excalibur Huracan Sterrato MB, inspired by Lamborghini Squadra Corse, represents the intersection of Hyper Horology™ and supercar aesthetics.
The Excalibur Revuelto Flyback Chronograph pays homage to Lamborghini’s groundbreaking design, marking the return of the chronograph complication in Roger Dubuis’ collections.
Roger Dubuis continues to push boundaries with the Excalibur Spider Flyback Chronograph, unveiled at the Goodwood Festival of Speed 2023. Certified by the Poinçon de Genève, this highly innovative timepiece features two patents pending for its braking system and minute counter.
The Excalibur Spider Pirelli Black BLC Titanium, with exclusive straps made from motorsport tire rubber, adds another layer of exclusivity, reflecting both Roger Dubuis’ and Pirelli’s commitment to competitive technology.
To secure your preferred time slots, contact the boutique on Dubaimall.boutique[at]rogerdubuis.com.
This automotive experience will run December 1 to December 28.
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