In her debut collection for Chloé (Instagram), designer Chemena Kamali (Instagram) seamlessly blends the House’s signature elements with a contemporary approach, bringing a sense of whimsy back to the brand. There are few experiences as profound as returning to one’s roots. For the designer, reconnecting with Chloé isn’t just a professional endeavour; it’s a deeply personal journey—one that evokes the warmth and familiarity of coming home for a fresh start.
![Chloe FW24](https://thisisyungmea.com/wp-content/uploads/2024/03/Chloe-F24-031-scaled.jpg)
This latest collection is a testament to the intimate bond between creator and house. With each stitch and silhouette, there’s a palpable sense of emotional connection, to the legacy of Chloé, to its timeless spirit, and most importantly, to the women who embody its essence.
As a love letter to the brand the creative director writes: “I want to bring back the feeling I had when I first stepped through the doors here 20 years ago and fell in love with the Chloé woman’s spirit. I want to feel her presence again; her beat, her natural beauty, her sense of freedom and undone-ness. The glow, the radiance and the energy of that girl. She is real. She is herself.”
![Chloé FW24](https://thisisyungmea.com/wp-content/uploads/2024/03/Chloe-F24-045-scaled.jpg)
For Kamali, dressing is more than just adornment; it’s a journey of self-discovery, a reflection of how women evolve and define themselves at every stage of life. With this collection, the aim is clear: to return to the roots of Chloé and craft a vision that exudes sensuality, warmth, and positivity.
Looking back to the iconic styles of the late 1970s, this collection pays homage to a bygone era of natural femininity, where power emanated from a place of effortless grace and authenticity. Through fluid silhouettes and intuitive design, the goal is to capture the essence of the Chloé woman: dynamic, contradictory, and unapologetically herself. Yet amidst this celebration of heritage, there’s also a nod to the future, a recognition of the evolving desires and aspirations of modern women. This collection is a reflection of the times we live in, an ode to nostalgia tinged with a sense of anticipation for what lies ahead.
![Chloé FW24](https://thisisyungmea.com/wp-content/uploads/2024/03/Chloe-F24-048-scaled.jpg)
Drawing inspiration from bohemian chic aesthetics, Kamali introduces revealing transparencies and high knee boots in earthy browns complement the nature-inspired palette. Playing with lengths and sizes, a bag larger than a dress, sleeves extending beyond the hemline, creating an interplay of volume and scale. The introduction of the ballerina clog, a playful twist to classic footwear, while subtle logo details and contrasting materials lend a contemporary edge to the designs. Gold jewellery adorns various body parts, enhancing the collection’s ethereal aesthetic and adding a touch of opulence to each look. With long, wavy hair and a sense of effortless grace, the models embody the spirit of the Chloé woman.
![Chloé FW24](https://thisisyungmea.com/wp-content/uploads/2024/03/Chloe-F24-018-scaled.jpg)
At its core, Chloé is about empowerment, about giving women the freedom to express themselves authentically, without constraint or compromise. It’s a philosophy that harkens back to the visionary spirit of Gaby Aghion, who founded the house over seven decades ago with a bold mission: to liberate women and embolden them to embrace their individuality.
Ultimately, this show is more than just a runway presentation; it’s a tribute, a dedication to the guiding forces that shape our lives. For the designer, that tribute extends to a cherished loved one, to a father whose influence and support have been instrumental in shaping her journey.
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