The Super Bowl Half-Time Show is a tradition in the US, and is one of the greatest mergers of sports and popular culture, which draws hundreds of millions of viewers from around the world. For the 2023 Apple Music Super Bowl Halftime Show that’s taking place on February 12, event organizers have enlisted Rihanna to headline the event, and in true Riri fashion, the star has dropped a limited-edition Savage x Fenty collection to mark the big day.
The Game Day collection is a 17-piece limited edition, football-themed collection, and is made up of several clothing items including hoodies, sweatpants, varsity jerseys, and other accessories.
Key items from the collection include the LVII cropped jersey, the LVII Hoodie and matching sweat pants in cookie brown and black caviar. The pieces, in the colours of a football, feature a bold logo on the front and back of each item. The LVII two-tone jersey comes with a Savage-inspired twist and features Rihanna’s signature printed on the front.
The collection is accompanied by a campaign that stars Rihanna in a head-to-toe Game Day look. The Love The Way You Lie star is seen wearing the collection’s jersey and sweatpants in black caviar, as well as the cookie brown beanie.
To accompany the launch of the collection and the campaign, Savage X Fenty is launching a three-day pop-up in Los Angeles that will run from January 27 to January 29. Customers will be able to shop the Game Day collection at the turf-lined pop-up. The mannequin heads will be football themed, while football goal posts will serve as clothing racks. The pop-up will also include photo moments and branded giveaways.
The collection comes in sizes ranging from XXS to 4X and is available at savage.com as well as in retail stores. Prices for VIP members range between $24 to $89, while non-VIP members can expect to pay between $32 and $112.
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