Sebago (Instagram), the iconic American footwear brand known for its nautical roots and Ivy League spirit, is making a stylish debut in the Middle East. Partnering with SVD International as their distributor, Sebago is bringing its heritage craftsmanship and timeless silhouettes to a new audience hungry for substance and style.
Through premium retail channels like Level Shoes, Ounass, Printemps, and SVD, Sebago is weaving itself into the fabric of the region’s fashion-forward scene. It’s a natural evolution for a brand that has always stood for quality, authenticity, and a certain laid-back elegance.
As Sebago plants its flag in the region, its SS25 collection is making a bold statement. Staying true to the brand’s DNA, the line blends American East Coast tradition with updated designs, elevated materials, and fresh colourways that speak to the contemporary wardrobe.
The men’s lineup sees a refined return of the iconic hand-sewn slip-on loafers like the Classic Dan, Joe, Will, and Paul in timeless shades of black and burgundy, plus versatile suede options in dark brown and navy. Crafted with smooth corrected grain leather, unlined uppers, and natural leather soles, these four-season loafers are engineered for both durability and elegance — ideal for regional style that moves seamlessly from boardroom to beachside café.
For women, the collection is equally strong, highlighted by the Classic Dan Multi Tassel, Dan Studs, and Dan Pigment variations — all boasting intricate detailing, tonal palettes, and the comfort Sebago is known for. A standout addition is the Kara, a platform-soled reimagining of the Classic Dan, finished in high-gloss full-grain leather or bold pigment tones like blush pink, island blue, and burnt orange. It’s a modern twist that adds an effortlessly cool edge to tailored looks or weekend fits.
The brand’s arrival in the Middle East was celebrated through an intimate evening at Tonique Collective in Alserkal Avenue, where guests were invited to step into the brand’s world of timeless craftsmanship and quiet elegance. The event brought together a curated crowd for a night of storytelling, classic style, and hands-on ritual.
Attendees explored the legacy of a brand that has long been synonymous with quality and character. More than a product showcase, the evening captured a feeling of nostalgia, echoing memories of when Sebago shoes first entered our homes, often worn by someone we admired. It was a fitting tribute to a brand that continues to bridge past and present, and a reminder that craftsmanship and culture still have a place in the modern wardrobe. Sebago’s SS25 collection offers heritage footwear made for modern living. And with its fresh new presence in the GCC, Sebago is proving that great style knows no borders.
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