Step into Audemars Piguet Parallel as YUNG explores this iconic event at the Montreux Jazz Festival.
One of the world’s most exclusive music experiences has just made a highly anticipated comeback. During the 59th edition of the Montreux Jazz Festival, Audemars Piguet (Instagram) unveiled the latest edition of Audemars Piguet Parallel—an electrifying celebration of sound, style, and emotion at a top-secret location.
Timed to mark the luxury watchmaker’s 150th anniversary, this year’s edition was more than just a party. With a lineup featuring global sensation Peggy Gou, French electro visionary Chloé Caillet, and deep house rising star Alex Wann, it was a high-octane celebration of boundary-pushing artistry.
Since launching in 2022, Audemars Piguet Parallel has become a cult event on the fringe of Montreux’s official programming. Each year, the experience invites audiences off the beaten path to discover one-night-only performances in unconventional venues—from mountaintops to underground spaces. This year, nearly 1,000 guests were invited to an undisclosed location revealed just hours before the show, heightening the suspense and excitement.
Access was strictly by invitation (and a little luck). Tickets could be won through a social media contest or by visiting the Audemars Piguet Parallel pop-up booth at the festival. Guests also got to explore the brand’s creative universe, where music-making installations invited fans to create and connect.
Audemars Piguet’s connection to music is more than surface deep. Through its APxMusic programme, the brand has long championed creative expression and collaboration with some of the most influential names in the industry—from Jay-Z and Quincy Jones to Mark Ronson. Parallel was born from this commitment to artistry and emotion, turning each edition into a living tribute to rhythm, risk-taking, and refinement.
“Music has the power to spark emotion and forge connection – qualities that sit at the heart of our APxMusic programme. With Audemars Piguet Parallel, we are proud to nurture musical talent while creating exclusive and unforgettable experiences for our audiences,” said Ilaria Resta, Chief Executive Officer of Audemars Piguet.
With its immersive atmosphere, carefully curated talent, and powerful tribute to craftsmanship, the 2025 Audemars Piguet Parallel event was a once-in-a-lifetime experience. More than a concert—it was a celebration of the moments that move us. A once in a lifetime experience, this is what music is about.
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