In a harmonious blend of Milan’s heritage and contemporary allure, the Serapian (Instagram) Fall/Winter 23-24 campaign unfolded against the backdrop of the iconic Teatro Manzoni. This visual dialogue masterfully fused style and tradition, underscoring Serapian’s status as Milan’s best-kept secret.
Teatro Manzoni, a quintessential Milanese landmark, framed the stage for Serapian’s handcrafted artisanal creations, offering a rich narrative that bridges the past and the present. As you journey through the Neoclassical marbled halls, glistening atrium, and art-filled foyer, you’re welcomed into a world where heritage meets avant-garde design.
Photographed by Alessandro Mannelli and brought to life by videographer Vieri Dalla Chiesa, the Serapian woman and man exude effortless elegance and sophistication with an international edge. Stylist Giulia Malnati curates a tailored, monochrome wardrobe that accentuates Serapian’s sleek silhouettes.
Serapian’s latest collection boasts a range of handcrafted creations, from exquisite handbags in classic and exuberant hues to sleek business and messenger bags. Each piece carries the hallmark of Serapian’s exceptional craftsmanship. The signature Mosaico weaving technique created by Stefano Serapian in 1947 stands out, instantly recognizable.
Teatro Manzoni, located amidst the fashion, finance, and design districts of Milan, plays a pivotal role in this campaign. The theatre’s hidden treasures, much like Serapian’s, are coveted by cultural insiders. This architectural masterpiece, designed by Alziro Bergonzo in 1950, holds mysteries in its bronze statues, bas-reliefs, and regal frescoes by renowned artists.
“The union of Serapian and Teatro Manzoni in our Fall/Winter 23-24 campaign represents a symbolic legacy of heritage, artistry, and undiscovered secrets that is unique to the Maison,” says Serapian CEO Maxime Bohe. Embark on a unique journey into Milan’s refined design and heritage spheres, unravelled in this captivating narrative of style, tradition and exclusivity.
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