Spotlight: Rama Duwaji

New York-based Syrian illustrator and designer.

Spotlight: Rama Duwaji
Nasri Atallah

We sat down with New York-based Syrian illustrator and designer Rama Duwaji. Her art explores themes of sisterhood and engages with imagery of women of colour in healing spaces as a way to shift narratives. Commercially she has worked with VICE, Cartier, Spotify and most recently with the BBC on a documentary. We discussed balancing art and commercial work, exploring new mediums and what comes next.

Nasri Atallah: Howโ€™s life treating you at the moment?

Rama Duwaji: Life is good. Iโ€™ve been working freelance and stuff. I moved here a year ago so itโ€™s been my first winter in New York, so Iโ€™m slowly coming out of that!

What kind of work are you doing?

Iโ€™m animating and illustrating. Recently animation has taken up 80% of my work.

I always wonder as an animator/illustrator, how muchย of your life is client work and how much are you able to dedicate to your own practice? Sorry if I sound ignorant.

[she smiles] I mean I feel itโ€™s like a wave, the balance of work vs client work. Right now, Iโ€™m 90% client work because, well, life. Especially documentaries, that take up a lot of time. Iโ€™ve had less time for personal projects. But there isnโ€™t really a separation. Whenever I have time is a good time to explore my own work. I have been doing ceramics though! Itโ€™s a new thing for me, away from my digital work.

Oh, nice! Is that a new part of your art practice or just a hobby you want to keep separate?

Initially, I just wanted to try it out as a hobby. It was creative but had nothing to do with the skills Iโ€™ve learned before. Itโ€™s a tricky thing as an artist, you donโ€™t want to monetise all your hobbies otherwise, it becomes really stressful, and you lose the passion. But I have been illustrating the ceramics Iโ€™ve been making. I havenโ€™tsharedthatanywhereyetbutitโ€™ssomethingIโ€™mexploring.

I was going to ask about that actually. Youโ€™re pretty quiet on social media, which is a good thing. Or rather a smart thing in terms of self-care. I often disappear for a month at a time. If you were posting Instagram stories five times a day, what would we see you doing?

Oof. Interesting question. I havenโ€™t been in a social media mindset for so long. I do accidental social media detoxes. I only go on when it feels right, and it recently hasnโ€™t felt right. I know as a freelance artist itโ€™s not the smartest choice for my career. But mental health! If I posted five times a day, youโ€™d just see me in the park, cooking. Itโ€™s not super aesthetically pleasing. I work in cafes around the city. Just things like that. Lots of process work.

Do you ever want to make an animated film? I donโ€™t know why I have Flee or Persepolis in mind.

[she laughs] I get Persepolis a lot.

Yeah, when I said it, I felt bad. Iโ€™m like, โ€˜sheโ€™s heard this a bunch of times!โ€™

Itโ€™s an honour! I actually have been working on personal animations. I think a really cool aspect of animation I want to start working on is music videos. It would be cool to interpret music. Like an interesting challenge.

Whoโ€™s a dream musician to work with?

Damn, putting me on the spot. Joy Crookes. Lโ€™Imperatrice. I recently went to their concert here in New York, and it was the best Iโ€™ve ever been to.

Thatโ€™s interesting. The themes you talk about in your work, sisterhood, authentic expression, and not caring about Western beauty standards – I feel like those are things that have been adopted or even co-opted by brands and the mainstream. Does it affect how you see your focus on those things?

I think the fact that itโ€™s more normalised is a great thing. I even see it more in art, appreciation of certain features. I see it on social media. Itโ€™s so cool. I didnโ€™t have that when I was younger, so it makes me excited for this generation. It doesnโ€™t affect the way I illustrate because Iโ€™ve always been reflecting on my own experience and story. So that stays the same. Itโ€™s nice to see others on the same vibe now.

Youโ€™ve talked a lot about how important community is to your own mental health. How have you gone about creating community in a new place, especially these past two years?

Thatโ€™s a good question. I spent the majority of the pandemic with my family in Dubai. I had wanted to move to New York pre-pandemic, so at some point, I finally moved. It was before vaccines were a thing, and I was in a new city where I didnt know as many people. I was trying to create a community when people werenโ€™t being very social. I just started messaging cool creatives I knew from Instagram. And people are actually pretty open to meeting new people here. Thereโ€™s nothing to lose. Iโ€™ve met a lot of great Arab-American artists that way.

Whatโ€™s next?

Iโ€™m really interested in the ceramic work Iโ€™m doing now. I might share some of that. I think itโ€™s been six months since I posted, which is a long time on social media. People just assume youโ€™re not doing anything. Like your life doesnโ€™t exist, even if you have a full life!

Photography: Mariam Naga