Egypt’s North Coast is set to welcome a new kind of beach experience, one where craftsmanship, culture, and coastal beauty come together. In a first-of-its-kind collaboration, MARAKEZ (Instagram), one of Egypt’s major mixed-use developers, has partnered with iconic design house Azza Fahmy Jewellery (Instagram) to create the Azza Fahmy Ramla Beach Clubhouse at Ras El Hekma’s Ramla community. The project, set to open in 2026, marks a meeting point between design and destination, a space shaped by tradition, yet designed for contemporary summer living.
The Ramla clubhouse will span 250 square meters indoors and another 500 square meters outdoors, offering a retreat that reflects both modern refinement and Egyptian heritage. More than just another coastal hotspot, the space is envisioned as a sanctuary where Azza Fahmy’s unmistakable design language merges with the natural beauty of Ras El Hekma’s shoreline.
“This collaboration with MARAKEZ allows us to showcase our artistic vision in a unique setting, creating an unforgettable experience for all Ramla visitors,” said Fatma Ghaly, CEO of Azza Fahmy Jewellery. “By blending our cultural heritage with contemporary design, we aim to celebrate the essence of Egyptian identity in this stunning coastal setting. Azza Fahmy is an Egyptian design house that celebrates cultural narratives and craftsmanship, and this partnership allows us to expand our vision beyond jewellery.”
For MARAKEZ, the project is part of a broader effort to craft lifestyle destinations that move beyond real estate development. Basil Ramzy, CEO of MARAKEZ, noted, “We are very excited about collaborating with Azza Fahmy, one of Egypt’s truly global brands and design icons. With Ramla, we’re creating a destination that celebrates and fosters meaningful moments with family and friends, showcasing the best of Egypt’s legendary North Coast summer lifestyle. The Azza Fahmy x MARAKEZ collaboration will not only enrich Ramla’s identity but also reinforce our commitment to thoughtful development and demonstrate how design can elevate the way people connect with their surroundings.”
True to Azza Fahmy’s spirit, the clubhouse experience will reflect the brand’s dedication to storytelling, authenticity, and artistry. Architectural details, culinary offerings, and even the musical atmosphere will be carefully curated to engage every sense. Visitors can also expect to find exclusive retail pieces that bring Azza Fahmy’s craftsmanship to life in new, unexpected ways.
At its heart, the Azza Fahmy Ramla Beach Clubhouse represents a shared philosophy between two visionary brands: a belief that meaningful spaces, like meaningful jewelry, are crafted with purpose, narrative, and an enduring connection to heritage.
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