The Week According to Yung

From fragrance to footwear, this week’s boldest moves.

August 22, 2025

This Is Yung

In The Week According to YUNG, the fashion and beauty industries lean into reinvention and bold new directions. Prada redefines masculine perfumery with Paradigme, while Chanel elevates its iconic Bleu with L’Exclusif, fronted by Timothée Chalamet.

Louis Vuitton enlists Jude Bellingham for a dandy-inspired formalwear campaign, and Tom Ford under Haider Ackermann unveils a cinematic first collection. There are team ups with Zendaya for Be Every You, BOSS champions individuality with its “Be the Next” campaign, and Adidas x Pharrell drop the sculptural VIRGINIA Adistar Jellyfish.

Bvlgari marks Emirati Women’s Day with a powerful cultural tribute, and Gisou expands into styling with its Honey Milk 5-in-1 Cream, fronted by Rosie Huntington-Whiteley. From fragrance to footwear, this week’s launches celebrate creativity, identity, and the freedom to set new paradigm.

This is The Week According to YUNG.

Prada Introduces Prada Paradigme

Prada launches Prada Paradigme, a bold new masculine fragrance that challenges tradition with an avant-garde twist. Crafted by perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville, Paradigme redefines olfactory structure through a “reverse pyramid,” unfolding from base to top notes. Peru Balm, Benzoin, and Guaiac wood form its smoky, sensual base, balanced by fresh geranium and luminous Calabrian bergamot. With its ambery-woody signature, Paradigme represents exploration, individuality, and the freedom to create one’s own path.

Louis Vuitton Taps Jude Bellingham for SS26 Campaign

Louis Vuitton unveils its Men’s Spring-Summer 2026 Formalwear Campaign, starring English footballer Jude Bellingham. Shot in timeless tailoring with modern touches, the campaign aligns with Pharrell Williams’ vision of dandyism and individuality. Marine blue tones, refined suits, and reimagined LV Aerogram leather goods define the collection, designed for the modern gentleman navigating business, leisure, and special occasions.

Tom Ford FW25: A Cinematic Allure

Haider Ackermann’s first campaign for Tom Ford captures mystery, light, and cinematic sensuality. Shot against steamy mirrors and luminous morning light, the collection features vivid pastels, greys, and deep blacks in precise, sensual lines. The imagery embodies refined sophistication, tension, and allure, continuing Tom Ford’s legacy with Ackermann’s personal creative imprint.

Zendaya and On Present Be Every You

On and Zendaya debut Be Every You, a campaign celebrating identity and motion. Central to the launch is the Cloudzone Moon, Zendaya’s first co-designed sneaker with Law Roach, merging bold aesthetics with On’s CloudTec technology. Directed by Bardia Zeinali, the campaign film portrays Zendaya embracing contrasts, from calm to chaos, romance to rebellion.

BOSS FW25: Be the Next

BOSS introduces its Fall/Winter 2025 campaign with rising stars Aaron Pierre and Ishaan Khatter, joined by S.COUPS, Taylor Fritz, and Amelia Gray. Embodying ambition and individuality, the talents journey through a symbolic tunnel toward self-defined success. Styled in tonal greens, greys, and chocolate hues, the collection emphasizes refined tailoring and rich textures. Licensed eyewear, watches, and jewellery complement the season’s looks.

Adidas & Pharrell Drop VIRGINIA Adistar Jellyfish

Adidas and Pharrell Williams release the VIRGINIA Adistar Jellyfish in orange, available August 23 at Adidas Originals Dubai Mall. Inspired by jellyfish-like fluidity, the sneaker blends performance heritage with sculptural design, featuring a layered mesh upper and exaggerated midsole. The campaign spotlights marine fragility through an imagined coral reef, bridging art, sustainability, and Pharrell’s Virginia-rooted vision.

Chanel Unveils Bleu de Chanel L’Exclusif

Chanel presents Bleu de Chanel L’Exclusif, the ultimate expression of its iconic men’s fragrance. Perfumer Olivier Polge pushes the boundaries of masculinity with an intense amber-woody composition. Majestic New Caledonian sandalwood anchors the scent, enriched by leathery labdanum and resinous notes. Both magnetic and mysterious, the fragrance is housed in a striking deep-blue bottle capturing infinity. Fronted by Timothée Chalamet, the campaign embodies audacity, mystery, and timeless allure.

Gisou Expands into Styling with Honey Milk 5-in-1 Cream

Gisou unveils its Honey Milk 5-in-1 Styling Cream, a milestone launch marking the brand’s entry into the styling category. Clinically proven to deliver up to three days of style memory, the multitasking formula is powered by Mirsalehi Honey, Hydrolyzed Milk Protein, and Hyaluronic Acid. Together, they provide hydration, frizz control, heat protection, and long-lasting, bouncy hold — all while leaving hair soft and glossy.

Adding star power to the debut, Rosie Huntington-Whiteley joins the Gisou Hive as the face of the campaign. Known for her timeless elegance and effortless beauty, the model and entrepreneur embodies Gisou’s ethos of quality, heritage, and innovation. With Honey Milk, the brand builds on its cult-favourite reputation in haircare while redefining everyday styling with a single hero product. This launch signals Gisou’s bold expansion and its vision of merging performance, natural ingredients, and modern beauty rituals.

And that was The Week According to YUNG.

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