In The Week According to YUNG, fashion and beauty, heritage houses and modern icons intertwine past, present, and future in striking ways. From Loro Piana’s masterfully crafted Extra Bag L23 to Prada’s playful Banana Yellow balm, brands are pushing boundaries while staying rooted in signature codes. Guerlain takes flight with its avian-inspired Majestic Feathers collection, while Manolo Blahnik re-imagines Marie Antoinette’s opulence through contemporary design.
Campaigns also took centre stage: Chloé captured Riviera sensuality, Lacoste honoured Novak Djokovic’s GOAT legacy, and Sarah Burton unveiled her first vision for Givenchy. Meanwhile, YSL Beauty lit up Egypt’s North Coast with the launch of Libre L’Eau Nue, its first alcohol-free fragrance. Together, these moments reflect an industry in constant dialogue with culture, balancing tradition, innovation, and storytelling.
Let’s dive into The Week According to YUNG.
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