Gucci’s latest collection, La Famiglia, by Demna, was revealed through an evocative series of photographs by Catherine Opie, offering an intimate exploration of the personalities that shape the House’s distinct sense of “Gucciness.” Each character emerged as a unique expression of the Gucci persona, defined through gesture, styling, and presence. Together, they formed an extended Gucci family, where individuality and belonging coexisted effortlessly.
The wardrobes on display revealed a collective identity rooted in ease, character, and the House’s iconic codes. Familiar elements were reinterpreted with a renewed sense of sensuality and spontaneity, reflecting a distinctly Italian attitude that felt both relaxed and self-assured. Across the series, contrasts played a central role, blending softness with structure, tradition with instinct, and refinement with nonchalance.
Rather than presenting a singular narrative, the collection unfolded as a spectrum of characters, each offering a different way of inhabiting Gucci’s world. Through this lens, the House’s codes became living expressions of personality, unified by confidence, individuality, and an enduring sense of style.