The Week According to YUNG

The Week According to YUNG captures a fashion landscape shaped by heritage, innovation, and cultural intention.

The Week According to YUNG
This Is YUNG

The Week According to YUNG unfolds as a study in balance, between heritage and innovation, spectacle and subtlety, global influence and regional voice. From Jil Sander’s UAE-exclusive capsule rendered in a deep beetle hue to Cartier’s En Équilibre high jewellery exhibition exploring harmony through contrast, this week’s highlights reveal a fashion landscape shaped as much by precision as by poetry.

Across launches, campaigns, and collaborations, brands are rethinking how craftsmanship moves through contemporary culture: Bad Bunny steps onto the Super Bowl stage in his debut signature sneaker, Sephora champions regional beauty storytelling with Yara Al Namla’s Moonglaze, and Bil Arabi marks two decades of Arabic language as wearable identity. Meanwhile, Etro, Valentino, and Chloé translate emotion into visual narrative, while emerging regional names continue to expand their global presence.

Together, these moments trace a common thread, creativity grounded in meaning, where design is no longer just aesthetic, but expressive, cultural, and deeply intentional.

Let’s jump into The Week According to YUNG.