The Week According to YUNG

Where heritage is reshaped, and design becomes a language of identity

The Week According to YUNG
This Is Yung

In The Week According to YUNG, design moves between memory and modernity, where objects are no longer merely functional but deeply narrative. From Dior’s sculptural reinterpretation of couture to Bvlgari’s high jewellery as artistic expression, heritage is not preserved, it is reshaped. Across beauty and fragrance, innovation meets emotion, with skincare rooted in longevity and scent framed as identity. Meanwhile, everyday objects are reimagined through adaptability and purpose, reflecting shifting lifestyles. At the same time, voices from the region continue to anchor these global conversations, with artists like Ramzi Mallat and Ayham Hassan redefining how culture, craft, and perception intersect today.

The Week According to YUNG is a study in transformation, where design, whether worn, carried, or experienced, becomes a way of seeing, feeling, and reinterpreting the world around us.

Let’s dive into The Week According to YUNG.