Blending music, fashion, and creative direction, Xander Ghost (Instagram) is a constant source of new ideas. From his eyewear brand ‘A Better Feeling,’ worn by the likes of Travis Scott and Billie Eilish, to his genre-defying music that pulses with raw energy and cultural resonance, Xander is constantly reinventing himself. This year, he co-founded Barraserb, a MENA-based streetwear brand with Marwan Pablo.