Playing in her mother’s wardrobe was where it all started for Zoya (Instagram) and she became something of a global fashion trendsetter in 2023. Her elegance and relatability captivate audiences in the US, UK, Europe, and the Middle East. British-Pakistani with a Boston background, Zoya’s authentic style and story resonate with Gen Z, transcending borders and crafting enduring influence.
If you were to trade bags with anyone who would it be and why?
Marci Hirshleifer! She has the most incredible bag collection and I love how she customises them with charms.
In your opinion, what do the components of your bag say about you?
For me, mini bags give off a more care-free, ‘I just need my lipgloss and Airpods’ vibe. Bigger bags feel more serious and mature. Colourful bags always add a playful and fun element to an outfit, in my opinion adding colour makes my outfits less serious and more youthful.
If you were invited to an event and the power piece was your bag, which bag would you choose?
Hermes mini Kelly! A teeny tiny bag but it makes a bold statement!
In three words, how would you describe your personal style?
Colourful, eccentric and classy!
What does ‘power dressing’ mean to you?
Power dressing to me means to be able to unapologetically dress as yourself. It’s to not care about trends or what’s currently ‘cool’. Wear whatever makes you feel the most confident and the best version of yourself! For me personally I find power in dressing modestly! I love that it gives me the ability to experiment with different silhouettes and layering different items to create a unique look.
WHAT’S INSIDE ZOYA’S BAG:
- arcadie matelassé nappa-leather bag, MIU MIU
- classic card holder – lambskin, enamel & gold tone metal, CHANEL
- high on lash eyelash curler, WET N WILD
- la crème main, CHANEL
- the peptide lip tint in raspberry jelly, RHODE
- lip comfort oil, CLARINS
- slim lip liner pencil in 828 ever, NYX
- G7X digital camera, CANON
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