The 2024 Bulgari Icon Campaign (Instagram) is a canvas for a certain Italian creative genius. A voice and legacy for which the brand is famed. Here, the pursuit of endless perspectives transforms into iconic creations that transcend boundaries.
Directed by Cara Stricker and captured through the lens of photographer David Sims, the campaign is an exploration of the B.zero1 collection’s aesthetic prowess. Bulgari’s brand ambassadors, Zendaya (Instagram) and Lisa (Instagram), become the embodiment of this vision. Their presence infuses the campaign with a dynamic energy, as they embrace the journey towards their unique visions. The evocative setting paints a futuristic universe where the avant-garde B.zero1 spiral takes centre stage—a distinctive architectural touch that defines the unmistakable charm of the ring.
The campaign is a visual feast, employing circular and fluid movements, creating a cinematic experience that goes beyond the traditional realms of jewellery promotion. Minimalist, it pays homage to the clean and geometric lines of the B.zero1 design. In this cosmic ballet, Lisa and Zendaya redefine boundaries, charting new territories through these Bulgari Icons. As the campaign unfolds globally, it serves as a celebration of the collection’s timeless iconicity. B.zero1 is more than jewellery; it’s an expression of creativity that transcends space and time.
Since its inception in 1999, B.zero1 has been a beacon of Bulgari’s pioneering vision. Fusing heritage with innovation, the concept was born from the daring combination of the industrial-inspired Tubogas technique and the Roman inscription in Bulgari’s logo. Over 25 years, B.zero1 has evolved into a platform exhibiting continuous breakthroughs, welcoming countless design iterations and pushing the boundaries of innovation.
The 2024 novelties honour the original vision that elevated B.zero1 to iconic status. The three-band B.zero1 rings, set in a spiral and adorned with a refined diamond pavé set in a wave inside the ring’s edges, stand out as a sparkling and simply timeless creation. The two-band rings, covered with pavé diamonds of various sizes, offer a fearless design infused with Bulgari’s typically stunning sparkle. Thinner interpretations of B.zero1 classics, these new novelties add more variations and choice, allowing women to find the perfect piece to fit their style. Two further bangle bracelets will be released later this summer.
The ultimate manifestation of edge and delicacy is evident in the new B.zero1 earrings in 18 kt white gold, which sees the iconic ring design transform into a full-diamond pavé openwork motif. Completing the parure is an 18 kt white gold and diamond necklace—a dazzling B.zero1 iteration that encapsulates the eclectic spirit of the line. For those who seek the essential, the B.zero1 band ring in 18 kt rose gold, featuring the Bulgari logo and a single diamond, offers versatility and effortless elegance.
With its youthful energy and timeless appeal, the B.zero1 line continues to appeal to all. Unquestionably iconic, these pieces speak to Bulgari’s heritage, while at the same time introducing a sense of contemporary edge, reinforced by timeless Italian creativity.
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