Tiffany & Co. (Instagram), in a striking collaboration with the visionary Pharrell Williams, has unveiled the Tiffany Titan collection, with a daring blend of tradition and rebellion. Inspired by the mythic might of Poseidon’s trident, the collection is a bold homage to the power of individuality and the spirit of defiance.
Each piece, from necklaces to rings, is infused with the essence of a punk spirit, crafted in 18k yellow gold or sleek titanium. The designs feature sharp, spear-like structures that reflect a raw, unbridled energy. Pharrell Williams brings his unique flair to the collection, integrating reverse-set diamonds that enhance the sparkle and introduce a ground breaking twist to traditional settings.
Alexandre Arnault, Executive Vice President at Tiffany & Co., shares his enthusiasm for this ground breaking collaboration, saying, “We are excited to unveil Pharrell’s inaugural collection for Tiffany. The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewellery design. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship.”
The collection’s inspiration flows from Pharrell’s personal connection to water and his roots in Virginia Beach, named Atlantis, drawing symbolic ties to Poseidon, the ruler of the sea. This connection is reflected in the meticulous detailing and the use of black titanium, a nod to the beauty found in depth and darkness.
Pharrell is captivated by the elements and their influence on his designs, stating, “The detail in all of the jewellery pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness.”
Set to launch this May exclusively at The Landmark in New York City and on Tiffany.com in the US, the collection promises to make waves globally, with availability extending to Tiffany & Co. stores worldwide in June.
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