Maison Christian Louboutin (Instagram) has tapped Jaden Smith as its first Men’s Creative Director, a move that signals real intent for the brand’s growing men’s business and a creative partnership years in the making. Smith will lead four collections a year across shoes, leather goods and accessories, while shaping the visual world around them, from campaigns to experiences.
The story begins in Paris in 2019, when Christian Louboutin and Jaden Smith first met. A shared curiosity and respect evolved into an artistic dialogue, and now, a formal role. In Smith, Louboutin sees a kindred, boundary-pushing spirit: “When I first met Jaden, I saw in him a natural fit for the Maison, his world is rich and multidimensional, his style and cultural sensibility are inspiring and his curiosity and openness are remarkable. I felt that with his creative direction our men’s collection would evolve in an exciting and dynamic way. He feels like the perfect addition to our creative team and I am truly looking forward to having fun working with him on our men’s collections,” said the designer. That evolution won’t be confined to product; it’s about building an emotional universe that resonates on and off the runway.
For Smith, the Maison is represents a creative home, this is no mere title. “Merging my vision with Christian’s comes quite naturally because we see the world in a very similar way. There’s a shared respect for creative freedom, and I think that’s why it works. I want to continue the story, honoring the past while shaping the future through my own perspective. It isn’t just a title — it’s a creative home. Christian has given me a place to explore, to learn, and to create freely. His legacy is built on hard work and joy, and I want to carry that forward,” he said.
A multi-hyphenate with nearly a decade of shoe collaborations, his own fashion label and a practice that spans music and performance, Smith is positioned to interpret Christian Louboutin codes through a fresh lens, one that speaks to a young, global audience.
The timing is strategic. Louboutin’s men’s line, launched more than 15 years ago, now accounts for nearly a quarter of the business. “Today, it represents 24% of our business, and we believe there is still tremendous potential,” notes CEO Alexis Mourot. Welcoming Smith “alongside Christian” is about accelerating that momentum with a distinctive point of view and sustained cadence, four collections a year, designed to keep the conversation moving.
What’s coming first? An avant-premiere capsule will drop in January in select boutiques and online at christianlouboutin.com. The full debut will be revealed during Men’s Fall/Winter 2026 Paris Fashion Week in January, an early signal of how this collaboration intends to play on the biggest stages, while speaking the language of modern luxury: cross-disciplinary, emotionally charged and built for impact.
All this means a creative director who treats the wardrobe as storytelling, anchored in craft, lit by attitude, and ready for the feed.
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